Pinterest Manifestival
Amplify
Client: Pinterest
At Cannes Lions, the world’s largest gathering of creative marketers, we showed the value of Pinterest in people’s lives and the opportunities for advertisers by breaking the format of Cannes activations with an immersive brand experience that allowed attendees to do what they love most; create! Inspired by the insight that Gen Z call Pinterest their ‘Manifestation App’, the Pinterest Manifestival brought their fastest growing audience to life. Advertisers were invited to experience the full Pinterest journey of ‘discover, decide and do’ as they got hands-on with trending Gen Z use cases across beauty, style, food & drink, travel and even a pop-up tattoo parlour. The Pinterest Manifestival was part celebration of Pinterest Gen Z culture, part invitation for our advertiser attendees to manifest a life they love, for themselves. We set out to create an inclusive festival of creation powered by Pinterest - a hive of activity that offered attendees a chance to break from the rigorous conference agenda to discover and try out new ideas for themselves, just like their future customers are already doing on Pinterest. The Pinterest Manifestival went on to exceed all goals across attendees, client meetings, global press stories and went on to receive the highest net promoter score across all brand activations at the Cannes Lions festival. "Pinterest had the most interactive activation on the Croisette" Adweek