Pinvision A New Era
SWAMP
Client: Pinterest
Radically different from a traditional conference, the idea was to show (not tell) guests that Pinterest is in a new era of performance, by inviting them to a 30-minute, interactive experience, followed by networking for the sales teams to deepen client relationships. Advertisers experienced the Pinterest users journey from discovery to purchase. Guests were taken on a journey through four immersive rooms, each showcasing a stage of the advertising funnel and related products, highlighting how advertisers are successfully partnering with Pinterest to achieve their goals.