Client: Hasbro
Seeking to spark young imaginations and tastebuds, whilst providing parents and caregivers with at least one stress-free meal during the October half term school break, PrettyGreen created Play-Doh's Restaurant of Imagination in Bethnal Green, London, and invited families to be the chef! Our chefs created imaginary Play-Doh meals using the new Busy Chef’s Kitchen, which were then magically transformed into real-life meals for the whole family by the restaurants professional chefs! We successfully blended creativity, insight, and strategic execution across multiple touchpoints, to not only meet objectives, but exceed expectations.
