PlayStation x UEFA Champions League Festival - The Road To Wembley
Amplify
Client: Sony Interactive Entertainment Ltd (PlayStation)
Activating PlayStation’s long-standing partnership with the UEFA Champions League, with a city-wide brand experience that integrated the PlayStation brand and IP in a way that was playful, interactive and shareable. Throughout the 4-day festival, ‘Road to Wembley’ featured a line-up of innovative experiences each inspired by the fan favourite game ‘Astro Bot’ and designed to get PlayStation and UEFA fans excited to experience beloved IP in a new way. Out-of-this-world moments of play included a giant pinball, an oversized claw-grabber machine, and large scale statue of Captain Astro and NPC bots.