Purina Club

Client: Purina

While pets and sports are some of life’s greatest passions, they’re rarely enjoyed together at the same time. In fact, going to see your favorite team play is usually one more reason to have to leave your pet behind. But what if it wasn't? What if sports became one more reason to bring your pet along?

Purina believes everything is better when pets are with their people. This belief has evolved into a larger mission to create more pet-inclusive spaces in our lives. And that's what Purina saw in sports — a new frontier ripe for pet inclusivity disruption. In 2023, Purina became the official kit sponsor of St. Louis CITY SC, the newest expansion team in MLS. This gave Purina license to develop, build and pilot a space the likes the sports world has never seen before: the Purina Club, the first-ever permanent, pet-friendly seating section in an MLS stadium. Teams might have one-off pet-friendly nights where fans can bring their pets along, but there has never been a permanent place for dogs in a setting like this one. Now thanks to Purina Club, STL CITY SC fans can say goodbye to saying goodbye to their sad-faced dog as they head out for the match. The Purina Club changes that equation. Long gone are the days of mental math trying to figure out how long it’s been since your dog went outside while you’re trying to watch the match. Instead, we’re introducing the sports world to an alternative that