Red Bull: League Of Its Own

Client: Red Bull: eSports

Red Bull League of its Own redefined global brand activation within the esports landscape, exceeding all expectations and achieving unprecedented reach and engagement. This groundbreaking event pitted the world champion League of Legends team, T1, against top European teams in a thrilling showdown, organically amplifying the Red Bull brand globally. The meticulously planned strategy harnessed the passionate League of Legends fanbase and the global appeal of its top players, creating immediate global intrigue.

Execution was flawlessly delivered in partnership by We Are Collider, transforming Berlin’s Velodrome into an immersive esports spectacle. Multi-language streaming across 39 Twitch and YouTube channels reached a massive global audience of 2.5 million viewers, with a peak of 500,000 concurrent viewers – the largest Red Bull event to date. 7,000 in-person tickets sold out in just two hours, creating an electrifying atmosphere for attendees. The event generated immense brand awareness and positive sentiment, significantly boosting Red Bull’s image within the global gaming community. Unforgettable moments shared globally solidified Red Bull’s position as a leading player in the esports landscape, demonstrating a deep understanding of its target audience. This success, validated by Red Bull's Global Head of Gaming Events, stemmed from focusing on creating an experience audiences would love, rather than solely on product placement. Red Bull League of its Own exemplifies a masterful blend of strategic planning, flawless execution, and audience-centric design, setting a new benchmark for global brand activation in esports.