Sabrina Carpenter’s Short N’ Sweet Café

Client: Cash App

Cash App’s Short N’ Sweet Café was a multi-city pop-up activation designed to immerse fans in the excitement of Sabrina Carpenter’s Short N’ Sweet Tour. Running in New York City, Chicago and Los Angeles, the experience transformed women- and minority-owned coffee shops into exclusive fan hubs.

Each café featured Carpenter-themed drinks, exclusive pop-up merch, and special perks for Cash App Card cardholders, offering fans a unique way to celebrate the tour—even if they couldn’t score concert tickets. VIP preview events with influencers and celebrities helped amplify the experience, generating buzz and extending its reach far beyond the physical activations.