Client: Diageo - Smirnoff
In 2024, Smirnoff partnered with Live Nation to sponsor Electric Picnic (EP), Ireland's largest music festival, creating the Smirnoff Stage, a vibrant hub of inclusivity and unforgettable experiences. Open to all attendees, the space featured diverse artists, high-energy performances, and unique opportunities for festival-goers to join DJs on stage. Accessibility was at the heart of the experience, with wheelchair-friendly spaces, sign language interpreters, and inclusive activations ensuring everyone felt welcome. Smirnoff’s commitment to breaking barriers reinforced its message: “The party is better when everyone is invited,” making the Smirnoff Stage a celebration of connection and community.
