Smyle

Smyle is a leading agency dedicated to creating experiences and stories that positively impact people, brands, and the planet. Recognised as Campaign’s Best Place to Work (2023), Smyle’s 150-strong team of Smylers is the driving force behind its success.

In 2024, Smyle launched its VISION2030 strategy, uniting five specialist brands under a single cohesive direction. This initiative enhanced agency collaboration, improved client services, fostered innovation, and increased operational efficiency. Combined with its long-standing commitment to nurturing talent in an inclusive, supportive workplace, Smyle has built a team capable of the exceptional. Notable 2024 achievements include 97% client retention, 15 new clients, expansion into the luxury and pharmaceutical sectors, and gaming and sports successes with standout activations at Gamescom and the Olympics. It’s been a year of innovation and firsts including Spotify Wrapped Live - the UK’s first Spotify Wrapped concert streamed on TikTok and winner of The Drum Awards 2024 for Best Large-Scale Activation. Other notable work included AI Dining with Adobe - a groundbreaking sensory dining experience; a VIP creator watch party with TikTok at the Met Gala; and delivering sustainable innovation with Meta at the World Economic Forum. Across 2024, the team delivered over 450 projects, with EBITDA rising by 366%. That’s not all. As industry changemakers, the team made significant strides toward B Corporation certification, delivered a 6.5% gender pay gap reduction and launched progressive workplace policies and practices. What a team! “Creative, committed, passionate, professional, and fun—Smyle delivers with absolute excellence.” Spotify