Steve Madden - Sole Survivor

Client: Steve Madden

Retail partners, media and influencers were invited to this entertaining PR event in central London to experience Steve Madden’s latest collection in an unforgettable event called Sole Survivor.

Spruced up with a gamified element, the experience came to life through a custom-built app where each level correlated to Steve’s life story and connected physical moments with a digital narrative. From Steve’s humble beginnings slinging shoes out the back of his car, to New York and his little stint in jail, the levels also related to four key looks from the collection for a cohesive product presentation.