Client: CBS
To bridge Season 1 and Season 2 of the hit comedy CBS Original GHOSTS, an immersive campaign was designed to keep fans engaged and drive binge/catch-up viewing in anticipation of the upcoming sophomore season. The “Summer of GHOSTS” honored each of the eight spirited characters with a distinctive “to die for” activation honoring their unique backstory. By bringing their individual worlds into the "here and now,” fans and new audiences could connect with the afterlife in real life. By mid-summer, fans everywhere were also able to bridge dimensions between the living and dead by virtually accessing the haunted grounds of Woodstone Mansion in a unique Web3 GHOSTS experience. The steady drumbeat of consumer awareness and engagement was extended through influencers, brand partners, affiliate network partners and press, ultimately leading to the successful return of GHOSTS Season 2 as the Most-Watched Comedy Premiere of the Fall TV season.
