TBA Group

2024 was a transformative year for TBA, firmly establishing us as one of the industry’s most innovative and creative agencies. Across our diverse portfolio—spanning global brands, B2B initiatives, and high-profile sports projects—we delivered standout results, consistently retaining, winning, and elevating opportunities.

Operating across multiple markets and engaging diverse audiences, our campaigns set new benchmarks for creativity and effectiveness. Highlights include Go Full Speedo, Lenovo AI For All and Official In-Venue Hospitality at the Paris 2024 Olympic and Paralympic Games, delivering premium experiences for global audiences. Our team’s exceptional recruitment and development strategy fuelled our creative success, driving industry-leading outputs that exceeded client expectations. This creative excellence contributed to record-breaking commercial achievements, including increased revenue, robust profitability, and outstanding staff retention—solidifying our agency’s resilience and adaptability. A milestone moment was the launch of our Los Angeles office, which generated $10 million in its inaugural year. This accomplishment sets a strong foundation for continued growth, with major opportunities on the horizon, including the LA Olympics and the Club World Cup. TBA’s 2024 performance reflects the perfect synergy of creative ingenuity, strategic vision, and operational excellence. Our work not only redefined possibilities within the industry but also showcased our commitment to elevating every brand we work with.