

Team Verve
Verve
In 2024, we shattered conventions and set new benchmarks. From the vibrant Coke Studio, which united 320,000 festival-goers, to the perception-shifting Guinness Lovely Days, reimagining Guinness as a summer staple, and the radically inclusive Smirnoff Summer of Music, we turned campaigns into cultural phenomena that didn’t just engage audiences—they redefined brand narratives. But our innovation goes beyond the campaigns. With new ventures like Showrunner, our ultra-agile creative agency, and NestWorks, creating permanent brand homes, we expanded our offering while embedding sustainability across everything we do. Achieving B Corp Certification and driving 12% revenue growth YoY demonstrate our commitment to ethical leadership and creative impact. Our people power this success. Initiatives like Female Futures and the Emerging Leaders Program foster talent and diversity, driving 92.3% staff retention and earning us the Best Culture award at the European Agency Awards. With 2.5M+ attendees reached, Guinness 0.0 sales records smashed, and countless awards won, Verve doesn’t just lead the industry—we’re building its future, one unforgettable moment at a time.