The eBay Garage

Client: eBay

The eBay Garage ignited automotive passion across the UK’s prestigious motoring events, bringing online transactions to life, turning digital into real life connections. Through interactive challenges and influencer-powered story-telling, the campaign celebrated DIY Car enthusiasts’ problem solving spirit.

More than a showcase, it was an immersive experience that demolished barriers between brand and audience, empowering the DIY enthusiasts, and filling them with confidence and joy. By speaking to fans in their natural habitat, it didn’t just sell parts, it engaged a community and championed a culture of hands-on creativity, turning an online marketplace into a trusted automotive companion.