The eBay Garage

Client: eBay

eBay took UK motoring events by storm with The eBay Garage 2.0—a bold, high-octane experiential campaign that revved up awareness, trust, and consideration in a fiercely competitive market. At the heart of five prestigious UK motoring events, including a show-stopping finale at Goodwood Festival of Speed, the campaign celebrated eBay’s DIY car maintenance ethos while shining a spotlight on its core brand values.

From cutting-edge design to engaging social content, eBay delivered a 360° experience that put audiences in the driving seat, creating hands-on moments, sparking authentic connections, and amplifying the buzz across multiple platforms. Reaching over 150,000 passionate motoring fans, the campaign showcased eBay’s credibility in the scene, all backed by robust performance metrics: 150,000 visits to the eBay Garage across five events 618k organic social impressions on eBay UK owned social channels 14% shift in brand trust This experiential campaign has grown from one sole activation in 2023 to the full run of five experiences in 2024, a testament to the dominance at the Campaign award winning inaugural Goodwood’s Festival of Speed activation from 2023. eBay’s ‘Built Different’ campaign roared to life with the eBay Garage, celebrating the DIY spirit of motorists. By breaking down barriers to car maintenance and showcasing the ease of finding the perfect part with eBay Assured Fit, it empowered customers to take on their own projects with confidence. The result? A pole-position performance for eBay’s parts and accessories vertical, proving that at-event experiential can truly accelerate brand impact and drive lasting engagement.