The Magnum Orchestra

Hot Pickle

Client: Magnum

No one buys ice cream in winter.

No one enjoys the commute home. No one builds a two tier bandstand in the middle of a busy train station let alone convince commuters to miss their trains and put away their phones for the pleasure of live classical music and a taste of the world's most iconic ice-cream. They do for Magnum. For the first time ever, we made Magnum win at winter delivering the best January sales in history in 2024.