The Magnum Orchestra

Client: Magnum

A soggy start to 2024 made the perfect conditions for a category leader, Magnum, to remind consumers to 'Stick to The Original' in a sea of own label and copycat fakes.

Who needs sunshine when you are the original authority in Pleasure? That’s what we thought! Putting product in hand was the mission – if you eat a Magnum, you’ll buy Magnum. But that wasn’t enough. Hot Pickle launched Magnum’s first ever classical orchestra. A 12-piece ensemble delivering over 26 live hours of performances touring 4 UK train stations, performing a mix of pop hits and the iconic ATL theme from Vivaldi’s Summer to captivate returning commuters not just through their mouth but their ears too.