Visa Live at le Louvre

Client: Visa

Hosted on the 28th May, Visa Live at le Louvre was a groundbreaking experience, connecting millions of fans with a diverse line-up of artists at Paris’ Musée du Louvre.

The Cour Carrée saw a crowd of 4,600 lucky attendees who won tickets from a democratic ballot that had over 130,000 entries, with a mixture of local and global creators, reporters and superfans. By utilising cutting-edge technology to simultaneously and exclusively live-stream the event to 1.1 million Roblox visitors, Visa gave all fans across the world the chance to be a part of this extraordinary experience.