Vulture Festival
Proud Robinson + Partners
Client: Vox Media
Vulture come to life: the event is curated by the platform’s editors, with a weekend of panels, performances, and other events that defy tidy categorization, all featuring fan favourite stars and creators. This historic celebration immersed guests in their pop culture obsessions through exclusive screenings, sing-alongs, and intimate conversations. A new home at LA’s Nya Studios provided the perfect backdrop for a bolder expression of this much loved fan event. A riot of colour and an impactful mural by artist Caroline Geys, her largest ever to date, brought Vulture’s distinctive digital-first identity to life in the physical world and created a ‘content factory’ for fans and celebs alike. With 3 brand new stages, the programme delivered across the breadth and depth of the most compelling characters and pop culture passions. From memoirs to musicals, 90s icons to rising Gen Z talent, the festival showcased a diverse lineup, including Weird Al, Henry Winkler, the Crutchfield sisters, Sharon Stone and Billy Porter - the recipient of Vulture’s Honorary Degree! The event saw over 2k attendees and 24 sold out sessions, 46 famous faces, the generation of a wealth of compelling culture-first assets, from session recordings to meme-able moments and coverage in E! Online, People and OK!.