We Are One

We Are One was a one-year anniversary show that solidified the bonds we had built with fans throughout the first year of our sponsorship of Newcastle United (NUFC); a celebration in the heart of Newcastle – just for fans. Projected onto an iconic mill on the River Tyne, “We Are One” was a multi-sensory spectacular – a 3D-movie of cherished club moments, with complementary footage on gigantic “wall-of-water” screens rising from the river to create a layered visual narrative, choreographed with a light show, music, 360º soundscape – a full Vegas-scaled extravaganza, dedicated to NUFC fandom.