Wicked x GreenWitch

Client: Universal Pictures UK

To celebrate the launch of WICKED in UK cinemas, Organic delivered a creatively and logistically ambitious multi-location interactive outdoor activation across the Royal Borough of Greenwich.

The cornerstone of this was that, for the first time ever, an entire London Borough was renamed as we launched THE ROYAL LONDON BOROUGH OF GREENWITCH for the month of November. By partnering with locations, businesses, organisations and the council we created a location trail for fans and public to engage with this unique activation. This delivered an engaging public outdoor experience and broad PR coverage across both traditional media and social.