Williams Racing World Tour presented by Kraken

Client: Williams Racing & Kraken

The Tour went to iconic locations globally. The free to enter events allowed fans to get up close to Williams cars, race simulators, meet our drivers, Team Principal and ambassadors during Q&A sessions, get dedicated merchandise, learn about our heritage and meet our partners

The tour included Melbourne – Federation Square, Tokyo – Shibuya Crossing, Miami – Lincoln Road, Montreal - Downtown, Barcelona – Las Ramblas, London – Piccadilly Circus, Singapore – Suntec City, Austin - Congress, Vegas – The Strip. We marketed across our owned channels, paid media and local press to ensure a wide variety of fans attended.