World Unseen

VML UK

Client: Canon

Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left out in the dark.

World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind, partially sighted, and sighted people. It uses Canon technology to create photography you can feel – with incredibly lifelike tactile prints, immersive soundscapes, braille and audio descriptions direct from the photographers.