World Unseen

Client: Canon

Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left in the dark.

World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind, partially sighted, and sighted people. It uses Canon technology to create photography you can feel – with incredibly lifelike tactile prints, braille, and audio descriptions direct from the photographers. It changes the way blind and partially sighted people experience photography, the way sighted people understand the blind, and how we all see Canon. Exit polls recorded an NPS score of 70 (outstanding), 84% of visitors said they had a better understanding of the visual impairment experience, and 74% described Canon as a ‘force for good’.