Luci Beaufort-Dysart

My journey into brand experience started at 17 as a brand ambassador, my passion and love for the industry has grown and evolved from there. Working primarily for Omnicom agencies (with a short stint brand side) I am currently director of Hyphen: The - connected - experiences - agency. We specialise in experiential & live events. Hyphen launched in 2018 and since then has grown in terms of both revenue and team size. The name was born from our ambition to create connections which we do for a wealth of brands including: British Airways, Porsche, Samsung, Honda, Kitchen Aid and Stanley Black and Decker.