Sarah-Jane Benham

Sarah-Jane is the CEO of Kru Live, a female-led, independent brand experience staffing and implementation agency with global coverage. SJ leads Kru Live in delivering culturally relevant and impactful campaigns for high-profile clients such as Pinterest, PlayStation, Heineken, Google, UEFA, and Nivea. Under her leadership, Kru Live has become renowned for its high-calibre, event-savvy teams, who excel at fostering brand loyalty and driving long-term results. SJ is a seasoned judge for the Campaign Experience Awards and was recently featured on the "Elevate Mentoring: Just One Thing" podcast, where she shared her insights on leadership, innovation, and the art of staffing.