2023 RESULTS
COMPANIES, PEOPLE AND TEAMS CATEGORIES
Creative Experience Agency
Amplify
We're a home where creative people and clients push the boundaries of brand experience and unite on a mission to ‘join the dots between people, brands + culture’. We continued creatively pushing the boundaries of brand experience, with the team and turnover doubling in size since 2020. We delivered high-profile global campaigns for A...
Swamp Motel
Swamp Motel is the only brand experience agency that also produces critically acclaimed immersive theatre experiences direct-to-consumer. The only agency where brands can work directly with immersive theatre makers and creatives. To ensure that theatrical talent remains at the very heart of the business, this year Swamp Motel re-inv...
Event team
Seen Presents
Client: Seen Presents
In January 2022, our newly appointed MD Louisa made it her mission to lead her then-team of 4 to success by celebrating the heritage of Seen Presents and merging it with her knowledge of the global experiential world, tech and entertainment brands. Now, in January 2023, we can hardly believe what we have achieved. Proudly female-led...
Bearded Kitten
Client: Bearded Kitten
Working with us is like having your own butler (wouldn’t that be nice): we do everything for you. From idea to execution we bespoke-produce everything in-house in our (recently expanded) 16,000 sqft fabrication unit. In 2022 we’ve established and integrated three new departments - Immersive, Digital and Interiors. And we’re not finishe...
Venue team
Troxy
Client: Troxy
Proudly independent venue Troxy first opened its doors in 1933 and since then the beautiful art deco building has played host to some of the capital’s most extraordinary gigs, experiential themed events, award shows, conferences and live music and comedy performances. With its impressive 1100m2 of uninterrupted floor space, 14.5 metr...
Staffing agency
HEL's
Helsfire Ltd t/a HEL's
Client: Varied including Produce UK and We Are Collider
HEL’s is an independent agency creating immersive brand experiences, driven by people with the skills to make lasting connections with your audience. Our experiential activations are powered by human interaction. With two decades in live events, we have the expertise to deliver stunning on-site results. From concept to campaign ...
Elevate
Elevate Global
Client: BMW, Samsung Cheil
Elevate is the global staffing partner for brand experiences. With offices across Europe and the U.S, we blend local expertise with a consistent approach to training, tech, and culture. We provide our clients with the best people, the clearest results, and hard-earned consistency, regardless of whether it’s from our impressive French ...
BRAND EXPERIENCE CATEGORIES
Best Activation at a Music Event
Rave To Save
Jack Morton
Client: Desperados
Desperados greatly values diversity and acceptance. To build on their mission to promote diversity and acceptance on international dancefloors, Desperados challenged us to create an innovative experience that would give their core audience a new, thrilling, and immersive experience entirely grounded in purpose. Dance creates an equa...
HUGO House
Amplify
Client: HUGO
HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 (and separated from the older audience focussed BOSS) the rebrand was struggling to connect with Gen Z in a meaningful way. HUGO needed to innovate, and fast. HUGO decided to kickstart their integrated campaign to differentiate HUGO away from the more mature BOSS brand to dr...
Best Sustainable Event/Brand Experience
Sky House of Glass
Amplify
Client: Sky
‘House of Glass’: A fully carbon-neutral brand experience for a certified CarbonNeutral® product For over 15 years Sky has been committed to reducing its impact on the environment through its #GoZero strategy. The strategy promises to make Sky technology products that are better for the planet, this has led to the creation of ‘Sky Gl...
Brand Experience B2B
Pinterest Presents | It's Different Here
Amplify
Client: Pinterest
Pinterest Presents’ is an annual virtual conference for Pinterest’s B2B audience. It’s a pivotal moment in the brand’s marketing calendar, and an opportunity to unveil new product announcements, facilitate conversation through cultural thought leadership pieces and engage Pinterest Creator audiences from around the world. Pinterest i...
Google Marketing Live
Wonder
Client: Google
In 2022, Google wanted one of its most important tentpole events to be different by embracing a people-first philosophy that promoted new ways to do business. Google Marketing Live EMEA represented an evolution for hybrid B2B experiences: designed and developed to meet the evolved needs of its people, partners and prospects. Und...
Brand Experience B2C - Entertainment and Leisure
Get The V
Swamp Motel
Client: Prime Video
Get The V was 60 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-...
Home Run Derby X
Imagination
Client: Major League Baseball
Major League Baseball wanted to engage a younger, more diverse audience whilst growing the game internationally. And they wanted to do it with a new, faster paced-format. Introducing Home Run Derby X, an electrifying new format of baseball. A simple hook into a complex sport, blending the excitement of live sport with the energy of a m...
Brand Experience B2C - Food and Beverage
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Piazza Aperol
Quantum Marketing Europe
Client: Campari Group UK
With a philosophy of spontaneity, limitless optimism and Italian sociability, the pandemic and consequent absence of bars and international travel presented a plethora of challenges for Campari’s flagship beverage, the Aperol Spritz. To recruit new drinkers, as well as re-recruit lapsed drinkers that may not have had a well made Aperol...
The House of Peroni
FRUKT
Client: Peroni Nastro Azzurro
Peroni Nastro Azzurro’s strategy launching into 2022 was rooted in maintaining its position as number one world beer in the UK. To maintain that enviable rank, this year had to be a stake in the beach sand for PNA, a clear statement about who the brand is, who it’s for and where it’s going. Rather than a niche tastemaker, Peroni wanted...
Brand Experience B2C - Retail
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
SNKRS Day
Amplify
Client: Nike
Every year, on the 8th of August, Nike celebrates SNKRS Day to commemorate the app's launch and create a moment for fans to remember – usually centred around iconic sneaker releases. For the 5th anniversary, Nike wanted to bring fans together physically and digitally for the first time since 2019 with their most ambitious SNKRS day i...
Brand Experience B2C - Technology
YouTube Shorts VidCon Drive-Thru
MAS
Client: YouTube
How can we celebrate Creators at VidCon and bring to life the fun, bite-sized world of YouTube Shorts? Reflecting the shorter (and tastier) side of YouTube, we created the first-ever YouTube Shorts Drive-Thru experience for over 17,000 visitors at VidCon. Over three days, the restaurant experience took fans from an interactive menu wit...
Visa Masters of Movement
Imagination
Client: visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Collaboration
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Creative Event of the Year
Get The V
Swamp Motel
Client: Prime Video
Get The V was 30 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-...
Relaunching an Icon
Bearded Kitten
Client: Battersea Power Station
With one opportunity to get this right, the relaunch of Battersea Power Station was quite possibly the most momentous brief to ever land on BK's desk. You better believe we threw the kitchen sink at it. Working with the A-Team of event production and in collaboration with top tier industry allies, we delivered something truly unique...
Debut Event
Home Run Derby X
Imagination
Client: Major League Baseball
Major League Baseball wanted to engage a younger, more diverse audience whilst growing the game internationally. And they wanted to do it with a new, faster paced-format. Introducing Home Run Derby X, an electrifying new format of baseball. A simple hook into a complex sport, blending the excitement of live sport with the energy of a m...
Take A Moment
Agency: PREMIER
Client: Art of London
TAKE A MOMENT was a month-long event in March 2022 at Piccadilly Circus and across London’s West End, raising awareness of the importance of mental health. Inspired by artist Ray Burmiston, the event focused on an evolving exhibition of black and white photographs of over 200 celebrities closing their eyes and “taking a moment”, exposi...
Digital Experience
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Exhibition Experience
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
Gamescom 2022
Evolve Creative Solutions Ltd
Client: THQ Nordic
THQ wanted to launch their 2022 game releases with a bang at the world’s largest gaming show. They wanted maximum impact, immersive gaming experiences and consumer engagement. Evolve delivered a 1,020sqm dazzling theme park for fans to step right into the games they love. A combination of high-level, tilted LED screens, graphics, 3D ...
Experiences for Good
Gasoline Mary
Media.Monks
Client: Ipiranga
We partnered with Ipiranga Gas Stations and the major GTA 5 roleplay server Complexo to transform the meaning of Maria Gasolina (or Gasoline Mary), which is a derogatory Brazilian expression used to describe women that are solely interested in men for their cars. Our aim was to reach Gen Z by entering the metaverse. Therefore, we recre...
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Vodafone #FeelTheConnection Haptic Suits
Fuse
Client: Vodafone
Vodafone’s ambition was to use the power of 5G and technology to make live music accessible and inclusive, born from the fact live music and festivals can be exclusionary experiences for deaf and hard-of-hearing fans. As Official Connectivity partner of Mighty Hoopla, it provided Vodafone with a credible platform to develop a soluti...
Food Experience
The Baker's Dozen: The World's First Bread Based Restaurant
COW
Client: Asda
Asda had expanded and improved its range of artisan breads under new Executive chef Jonathan Moore and wanted an idea to launch it to media. Yet, in a world of executive food and TikTok trends how do you make bread exciting? We believed that this Asda bread was so good it deserves better than being in a basket or a side plate. Let’s ...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Global Brand Activation
Finding Kevin
Wasserman & Ogilvy
Client: LEGO Retail
The LEGO Ideas platform allows fans to submit designs that are then considered to be made into a real LEGO set. One of those designs was a LEGO version of the Home Alone house from the popular 1980s movie. The product was selected for an enhanced marketing campaign, specifically to recruit a low-mid affinity LEGO family audience and dr...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Integrated Marketing Campaign
Heineken Silver: Launching a Metaverse Beer IRL
Cow
Client: Heineken UK
Heineken Silver was developed to adapt to emerging Gen Z tastes and trends. But how does the world’s most famous name in brewing launch a beer at a time where socialising is increasingly done on social media and where we are being sold the ‘infinite possibilities’ of virtual worlds such as the Metaverse? When a rival beer brand o...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Outdoor Experience
Summer on the Square
Household
Client: The National Gallery
In August 2022, the National Gallery launched Summer on the Square, designed and executed by Household. It was an inclusive and immersive art festival designed to engage with diverse audiences bringing new fans into the fold, as well as exciting existing National Gallery guests and patrons. The brief was to bring the wonder of the N...
Outstanding Creative Idea
Heineken Silver: Launching a Metaverse Beer IRL
Cow
Client: Heineken UK
Heineken Silver was developed to adapt to emerging Gen Z tastes and trends. But how does the world’s most famous name in brewing launch a beer at a time where socialising is increasingly done on social media and where we are being sold the ‘infinite possibilities’ of virtual worlds such as the Metaverse? When a rival beer brand o...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Pop-up Experience
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Good News – A B Corp Store
Proud Robinson + Partners and freuds
Client: B Corporation (B Lab UK)
Good News was a pop-up corner shop which aimed to drive awareness and excitement around the growing range of businesses that are B Corp certified. As the climate crisis worsens and the UK nears its milestone of 1,000 certified B Corps, educating consumers on the movement and how they can ‘buy better’ has never been more important. ...
REPLICA MEMORY BOX
Haygarth
Client: Maison Margiela
Maison Margiela wanted to increase brand awareness through a sampling experience in the UK of their luxury fragrance range REPLICA. Countless studies showed the powerful link between scent and memory. To fast-track brand awareness and love in a way that felt truly personal, our pop-up experience aimed to unlock and celebrate people's u...
Production Experience
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
Swift at The Caravan & Motorhome Show
Collaborate
Client: Swift Group
Collaborate helped Swift exceed their sales target, capture unique customer journey data through heat mapping and did so while measuring their carbon emissions. The agency created an experientially-led exhibition space which surpassed each objective set by Swift, backed up with real quantifiable data. The huge success of this exh...
The Game Changer
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Support Is Everything
Hyperactive
Client: adidas
The campaign ran at the start of 2022, preceding what was to be an epic year for women in sport, particularly in the UK. With an abundance of statistics from Sport England and other institutions extolling the positive virtues of practising sport, and the worrying correlation between girls that stop practising sport and those who suffer...
Venue Experience
WINNER: Relaunching an Icon
Bearded Kitten
Client: Battersea Power Station
With one opportunity to get this right, the relaunch of Battersea Power Station was quite possibly the most momentous brief to ever land on BK's desk. You better believe we threw the kitchen sink at it. Working with the A-Team of event production and in collaboration with top tier industry allies, we delivered something truly unique...
Virtual Experience B2C
Duo Invades Roblox
Media.Monks
Client: Duolingo
To celebrate Duolingo’s 10th birthday, we entered the metaverse and hosted a community-driven game jam. For this multi-platform event, we built a creator pack that gave creative minds the necessary tools to develop their Duolingo-inspired games on Roblox. There, we created a custom world—the Duolingo Hub—featuring a Roblox-style tag ga...
Sage Studios - Black Friday TikTok Shop Live Stream
Stellar
Client: Sage Appliances
Stellar and Sage Appliances have been working closely together to break new ground in virtual selling and live stream shopping experiences, showcasing Sage's range of high-end consumer goods across their existing digital platforms. As part of this strategy, we launched the Sage Studios TikTok shop in July 2022 with the aim of reaching ...
Virtual Experience B2B
Retransforming Learning @ EY Transformation Realised
Jack Morton
Client: Ernst and Young
EY help their clients with business transformation at every level – from the operational back end all the way down to employee experience. The challenge, to increase understanding of the complex EY Transformation Realised strategy at the APAC-wide internal learning week. To attain or improve upon last year’s understanding scores whi...
