COMPANIES, PEOPLE AND TEAMS CATEGORIES
Creative Experience Agency
Amplify
We're a home where creative people and clients push the boundaries of brand experience and unite on a mission to ‘join the dots between people, brands + culture’. We continued creatively pushing the boundaries of brand experience, with the team and turnover doubling in size since 2020. We delivered high-profile global campaigns for A...
Audience
This year, we’ve seen incredible growth with our active new client roster hitting a huge 117% increase. To maintain the momentum of our 2021 expansion and affirm our deservedness in ranking in the Top 50 UK Agencies (C&IT), we had to put our money where our mouth was and champion what we believe matters most - our people. By doing so w...
Bearded Kitten
Bearded Kitten is an award winning, full service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations. From tube carriages at All Points East. A bikeathon with Chris Hoy. CO2 cannons booming over Battersea Power Station. All scenes we'll never forget. At ever...
Jack Morton
At Jack Morton we have been delivering global brand experiences for over 80 years. In 2022 we truly delivered on our promise to reimagine what an experience can be and help brands be extraordinary. Our focus on creativity, innovation and craft, alongside an awesome and diverse bunch of humans, makes us unbeatable - a team who grew by 2...
Momentum Worldwide
For the past two years, the industry has been paused, challenged, reshaped and, ultimately, reborn. In 2022, Momentum Worldwide, who was first out of the gate when the “great reset” occurred, was reinvented. We went back to our live-event roots, but with a fresh new perspective and ready to lead the industry forward in our new reality....
Smyle
At Smyle, we’re on a mission to shift culture, behaviours and beliefs. We understand today’s audiences deserve high-impact, meaningful experiences, activations and content. The expertise and diversity of our team are a catalyst for the creative brilliance, exceptional ideas and innovative technology that create the work our clients lov...
Swamp Motel
Swamp Motel is the only brand experience agency that also produces critically acclaimed immersive theatre experiences direct-to-consumer. The only agency where brands can work directly with immersive theatre makers and creatives. To ensure that theatrical talent remains at the very heart of the business, this year Swamp Motel re-inv...
Event team
Audience
We’re a people-centric industry where every ground-breaking experience we’ve delivered has come from one of our incredible creative minds. This year, investing in our people has been paramount to our success. We’ve delivered creative training, made wellbeing a primary focus and we’ve seen incredible positive cultural shifts take place ...
Bearded Kitten
Client: Bearded Kitten
Working with us is like having your own butler (wouldn’t that be nice): we do everything for you. From idea to execution we bespoke-produce everything in-house in our (recently expanded) 16,000 sqft fabrication unit. In 2022 we’ve established and integrated three new departments - Immersive, Digital and Interiors. And we’re not finishe...
Live Team
Amplify
Client: Amplify
Amplify is an independent global creative agency, specialising in experience and culture. >>> Showreel HERE 2022 was Amplify’s most successful year, creatively, culturally and commercially… We remain an excited and positive force in this fast-moving and ever-changing world, choosing to see opportunities where others see chal...
Seen Presents
Client: Seen Presents
In January 2022, our newly appointed MD Louisa made it her mission to lead her then-team of 4 to success by celebrating the heritage of Seen Presents and merging it with her knowledge of the global experiential world, tech and entertainment brands. Now, in January 2023, we can hardly believe what we have achieved. Proudly female-led...
Venue team
Sage Studios Team
Stellar
Client: Sage Appliances
In the past year, Stellar and Sage Appliances have launched the state-of-art Sage Studios – a versatile brand space from which to create unique content, run masterclasses and host new product launches for our global retail partners and media. Through virtual shopping, virtual onboarding, livestream shopping, social selling, broadcasts ...
Troxy
Client: Troxy
Proudly independent venue Troxy first opened its doors in 1933 and since then the beautiful art deco building has played host to some of the capital’s most extraordinary gigs, experiential themed events, award shows, conferences and live music and comedy performances. With its impressive 1100m2 of uninterrupted floor space, 14.5 metr...
Staffing agency
Elevate
Elevate Global
Client: BMW, Samsung Cheil
Elevate is the global staffing partner for brand experiences. With offices across Europe and the U.S, we blend local expertise with a consistent approach to training, tech, and culture. We provide our clients with the best people, the clearest results, and hard-earned consistency, regardless of whether it’s from our impressive French ...
HEL's
Helsfire Ltd t/a HEL's
Client: Varied including Produce UK and We Are Collider
HEL’s is an independent agency creating immersive brand experiences, driven by people with the skills to make lasting connections with your audience. Our experiential activations are powered by human interaction. With two decades in live events, we have the expertise to deliver stunning on-site results. From concept to campaign ...
TRO Staffing
TRO
Client: N/A
With 20 years of experience under their belt, TRO Staffing continues to go from strength to strength, nurturing key existing relationships with clients such as British Airways, Genesis and Unite Students as well as building a new portfolio of ‘staffing only’ clients for the first time. In 2022 alone, TRO Staffing acquired five new clie...
BRAND EXPERIENCE CATEGORIES
Best Activation at a Music Event
Coca-Cola Zero Sugar BlastWaves
N2O
Client: The Coca-Cola Company
This is Coca-Cola Zero Sugar BlastWaves, the most iconic festival experience of the year. Activating at four of the UK’s top music festivals in the summer of 2022, this eye-catching boombox activation cemented the relationship between Coca-Cola Zero Sugar and music in the hearts and minds of their target audience – Gen Z. The brief: ...
HUGO House
Amplify
Client: HUGO
HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 (and separated from the older audience focussed BOSS) the rebrand was struggling to connect with Gen Z in a meaningful way. HUGO needed to innovate, and fast. HUGO decided to kickstart their integrated campaign to differentiate HUGO away from the more mature BOSS brand to dr...
Rave To Save
Jack Morton
Client: Desperados
Desperados greatly values diversity and acceptance. To build on their mission to promote diversity and acceptance on international dancefloors, Desperados challenged us to create an innovative experience that would give their core audience a new, thrilling, and immersive experience entirely grounded in purpose. Dance creates an equa...
Best Sustainable Event/Brand Experience
Bombardier Launch Sustainable Vision @ EBACE
2Heads Global Design
Client: Bombardier
Bombardier, the global leader in business jets returned to EBACE 2022 with two objectives for this important aviation event: the grand unveiling of the G8000 and the launch of their vision for sustainable development of an under-pressure industry. Bombardier looked to 2Heads to ensure a high-value experiential event that would not on...
Sky House of Glass
Amplify
Client: Sky
‘House of Glass’: A fully carbon-neutral brand experience for a certified CarbonNeutral® product For over 15 years Sky has been committed to reducing its impact on the environment through its #GoZero strategy. The strategy promises to make Sky technology products that are better for the planet, this has led to the creation of ‘Sky Gl...
TikTok MENA Creator Hub
TEAM 71
Client: TikTok
MENA Creator Hub Awards ceremony was a TIKTOK event organized to celebrate and award the next generation of inspiring creators who joined the inaugural program to create impactful videos around 2022’s theme of Climate Change. The event took place on 16th November 2022 at The Farm Al Barari (a sustainable and green venue). All the event...
Brand Experience B2B
From Imagination to Reality at Mobile World Congress 2022
Jack Morton
Client: Ericsson
After two years of absence due to the pandemic, the anticipation for MWC 2022 was incredibly high. Armed with a new brand vision, Ericsson’s purpose was to reconnect with their customers and discuss business. To most demonstrate exciting new technologies, and their industry leading vision for the future of limitless connectivity in 203...
Google Marketing Live
Wonder
Client: Google
In 2022, Google wanted one of its most important tentpole events to be different by embracing a people-first philosophy that promoted new ways to do business. Google Marketing Live EMEA represented an evolution for hybrid B2B experiences: designed and developed to meet the evolved needs of its people, partners and prospects. Und...
HearstX
Hearst UK
Client: HearstX
HearstX, Hearst UK's new experiential division, was built to harness the power of new technology and evolve our traditional events business by offering innovation for our advertising partners. The interactive launch event challenged clients to think outside of the traditional boundaries of media by showcasing our iconic brands through ...
Pinterest Cannes | It's Different Here
Amplify
Client: Pinterest Cannes
Cannes Lion was back after a two-year hiatus but it was especially important for Pinterest to show up in the right way as it was the first time consumers and advertisers would interact with their new global brand campaign - a bold statement about what Pinterest stands for. Amplify jumped at the challenge to bring the campaign to lif...
Pinterest Presents | It's Different Here
Amplify
Client: Pinterest
Pinterest Presents’ is an annual virtual conference for Pinterest’s B2B audience. It’s a pivotal moment in the brand’s marketing calendar, and an opportunity to unveil new product announcements, facilitate conversation through cultural thought leadership pieces and engage Pinterest Creator audiences from around the world. Pinterest i...
Reddit Explorers Club
Giant Spoon
Client: Reddit
Home to cultural mountain peaks, deep oceans of community, and creative wonders of the world, Reddit is an ever-changing landscape ripe for exploration. As an official sponsor of the Cannes Lions International Festival of Creativity 2022, Reddit brought its A-game to the South of France with the Reddit Explorers Club– a surreal adventu...
Brand Experience B2C - Entertainment and Leisure
A Taste of the Upside Down
BBH
Client: Netflix
Stranger Things Season 4 is the biggest and darkest season yet, one that dedicated fans have been waiting for since 2019. So what better way than to reward the biggest fans in the most Hawkins way possible: feed them to the Upside Down. We started off by releasing cryptic clues through 80’s inspired OOH posters that led to our pop up...
Donut Drop
Unite Students and TRO
Client: Unite Students
Following the success of their 2021 ‘Power to the Pizza’ campaign, Unite Students entrusted TRO to create a fresh and fun experiential activity that would complement their wider ‘#NoBrainer’ marketing campaign by positioning them as the obvious choice for student accommodation and help drive rebooking for 2023/2024. Using data, behav...
Get The V
Swamp Motel
Client: Prime Video
Get The V was 60 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-...
Home Run Derby X
Imagination
Client: Major League Baseball
Major League Baseball wanted to engage a younger, more diverse audience whilst growing the game internationally. And they wanted to do it with a new, faster paced-format. Introducing Home Run Derby X, an electrifying new format of baseball. A simple hook into a complex sport, blending the excitement of live sport with the energy of a m...
Stranger Things: The Experience
Hunt & Gather
Client: Netflix
Stranger Things: The Experience launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must run the gauntlet of terrors lurking in the ...
Summer of GHOSTS
BMF
Client: CBS
To bridge Season 1 and Season 2 of the hit comedy CBS Original GHOSTS, an immersive campaign was designed to keep fans engaged and drive binge/catch-up viewing in anticipation of the upcoming sophomore season. The “Summer of GHOSTS” honored each of the eight spirited characters with a distinctive “to die for” activation honoring their ...
Brand Experience B2C - Food and Beverage
BudX FIFA Fan Festival London
Octagon
Client: Budweiser
While fans were watching England try to bring it home in Qatar under blue skies and warm temperatures, the reality for fans in London was going to be much different. The only options available were either watching at home or in the local pub. Budweiser, sponsors of both England FA and FIFA, identified an opportunity to ‘turbo’ charg...
Haribo Hide N Seekers
Sense
Client: Haribo
HARIBO Hide N Seekers is a unique, outdoor game concept that blended the best bits of timeless games such as Hide and Seek, Blocky 123 and Tag with the iconic visual world of HARIBO. In its own unmissable 625m2 inflatable arena players of all ages had to use skill, tenacity and agility to hide from our sly band of ‘Super Seekers’ bef...
PepsiCo Expo 2020 Dubai
[INVNT GROUP]
Client: PepsiCo
[INVNT GROUP] and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive and educational pavilions at Expo 2020 Dubai, which opened in October 2021 and closed in March 2022. PepsiCo also served as the event’s official beverage and snack partner. Expo saw over 24 Million people visit the exhibitions and ove...
Piazza Aperol
Quantum Marketing Europe
Client: Campari Group UK
With a philosophy of spontaneity, limitless optimism and Italian sociability, the pandemic and consequent absence of bars and international travel presented a plethora of challenges for Campari’s flagship beverage, the Aperol Spritz. To recruit new drinkers, as well as re-recruit lapsed drinkers that may not have had a well made Aperol...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
The House of Peroni
FRUKT
Client: Peroni Nastro Azzurro
Peroni Nastro Azzurro’s strategy launching into 2022 was rooted in maintaining its position as number one world beer in the UK. To maintain that enviable rank, this year had to be a stake in the beach sand for PNA, a clear statement about who the brand is, who it’s for and where it’s going. Rather than a niche tastemaker, Peroni wanted...
Brand Experience B2C - Retail
adidas made Originals
tms
Client: adidas
Our ‘Disneyland of adidas’ activation coincided with the wider European ‘made originals’ campaign and delivered an immersive experience that brought together the adidas community. Taking over subterranean West London venue Ambika P3 from 30th September-1st October, we combined physical experiences and digital innovations to showcase th...
Instagram x Ariana Grande x r.e.m beauty experience
Jack Morton
Client: Meta and r.e.m beauty
Introducing the r.e.m. beauty experience, an immersive, moonscape environment that Ariana Grande and her VIP’s could explore. We transported people off world and into a 1960’s-inspired space-themed integrated campaign inspired by r.e.m. beauty products. For the in-person audience, the experience began as soon as they entered the enc...
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
SNKRS Day
Amplify
Client: Nike
Every year, on the 8th of August, Nike celebrates SNKRS Day to commemorate the app's launch and create a moment for fans to remember – usually centred around iconic sneaker releases. For the 5th anniversary, Nike wanted to bring fans together physically and digitally for the first time since 2019 with their most ambitious SNKRS day i...
Brand Experience B2C - Technology
Cisco Live!
George P. Johnson Experience Marketing, Cisco, XD Agency, G7 Entertainment Marketing
Client: Cisco
Cisco Live is a leading technology industry customer conference and brand experience dedicated to learning, inspiration, and celebration. After two years of digital events, Cisco customers, partners, and employees were eager to once again experience the kinetic energy of an in-person Cisco Live event. The “ALL IN” theme set the tone of...
Spotify Greasy Tunes
Seed Marketing Agency
Client: Spotify
Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z don’t know the world without streaming platforms, this new generation of listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways,...
The Chase Octagon
MediaCom & Bearded Kitten
Client: Chase Bank
Chase Bank launched in the UK in September 2021. Teaming up with MediaCom, Bearded Kitten were tasked with designing and delivering a unique and innovative experiential activation that would bring to life the new bank’s brand positioning of ‘rewarding banking’ for customers across the UK. To support the bank’s launch, we rolled out a ...
Visa Masters of Movement
Imagination
Client: visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
YouTube Shorts VidCon Drive-Thru
MAS
Client: YouTube
How can we celebrate Creators at VidCon and bring to life the fun, bite-sized world of YouTube Shorts? Reflecting the shorter (and tastier) side of YouTube, we created the first-ever YouTube Shorts Drive-Thru experience for over 17,000 visitors at VidCon. Over three days, the restaurant experience took fans from an interactive menu wit...
Collaboration
Anthropy 2022
Anthropy, Eden Project, TRO and Porter Novelli
Client: Anthropy
Anthropy was a ‘first’. It was a magical, poignant meetings of minds that will deliver tangible change. Enduring a turbulent and unprecedented few years post Covid-19, Brexit, and mid cost of living crises, Britain needed something new, something big to genuinely drive change and bring people together. Delivering the largest crowd s...
Bravery in Ukraine
Brandfuel Ltd
Client: Ukraine Embassy in London
More than seven million people have been forced to leave Ukraine since the war began on February 24, with another eight million people displaced or fighting for their homeland. When the Ukraine Embassy to the UK asked Brandfuel to help organise the Bravery in Ukraine fundraiser in early April, there was no way we could refuse. On Ma...
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
HENNESSY X NBA: COURTS BEYOND LIMITS
Hue & Cry and Kingdom Collective
Client: Moët Hennessy UK
Hue & Cry and Kingdom Collective worked with Moët Hennessy UK to activate HENNESSY X NBA: COURTS BEYOND LIMITS, a celebration of Hennessy’s global status as The Spirit of the NBA and the NBA’s 75th Anniversary season, to drive awareness amongst Hennessy’s UK audience of the global partnership between the two iconic brands. Henness...
HUGO House
Amplify
Client: HUGO
HUGO is HUGO BOSS’ Gen Z-focused label. Launched in 2022 (and separated from the older audience focussed BOSS) the rebrand was struggling to connect with Gen Z in a meaningful way. HUGO needed to innovate, and fast. HUGO decided to kickstart their integrated campaign to differentiate HUGO away from the more mature BOSS brand to dr...
Spotify Greasy Tunes
Seed Marketing Agency
Client: Spotify
Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z don’t know the world without streaming platforms, this new generation of listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways,...
Creative Event of the Year
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Get The V
Swamp Motel
Client: Prime Video
Get The V was 30 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-...
Relaunching an Icon
Bearded Kitten
Client: Battersea Power Station
With one opportunity to get this right, the relaunch of Battersea Power Station was quite possibly the most momentous brief to ever land on BK's desk. You better believe we threw the kitchen sink at it. Working with the A-Team of event production and in collaboration with top tier industry allies, we delivered something truly unique...
Stranger Things: The Experience
Hunt & Gather
Client: Netflix
Stranger Things: The Experience launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must run the gauntlet of terrors lurking in the ...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
“All Aboard!” the LEGO Hogwarts Express for a journey to the magical wizarding world of Harry Potter
Wasserman
Client: LEGO Retail
To amplify the new LEGO® Hogwarts Express set, LEGO Retail wanted to produce a standout creative moment that appealed to Harry Potter fans and LEGO builders alike. To celebrate the release, a competition was launched that would allow three families from around the world to stay onboard a real-life Hogwarts Express which included a movi...
Debut Event
Europe's leading metaverse festival
The Brand Father & GEN3
Client: MET AMS
MET AMS was a first-of-its-kind festival where the metaverse and reality came to meet. Its purpose was to onboard a wider and more diverse audience into the space of the metaverse and web3 by offering an educative, cultural and immersive experience. The 4-day event explored the impact of the metaverse on different pockets of culture, f...
Home Run Derby X
Imagination
Client: Major League Baseball
Major League Baseball wanted to engage a younger, more diverse audience whilst growing the game internationally. And they wanted to do it with a new, faster paced-format. Introducing Home Run Derby X, an electrifying new format of baseball. A simple hook into a complex sport, blending the excitement of live sport with the energy of a m...
Spotify Greasy Tunes
Seed Marketing Agency
Client: Spotify
Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z don’t know the world without streaming platforms, this new generation of listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways,...
Take A Moment
Agency: PREMIER
Client: Art of London
TAKE A MOMENT was a month-long event in March 2022 at Piccadilly Circus and across London’s West End, raising awareness of the importance of mental health. Inspired by artist Ray Burmiston, the event focused on an evolving exhibition of black and white photographs of over 200 celebrities closing their eyes and “taking a moment”, exposi...
The LEGO Brick Café
Boys + Girls Group
Client: LEGO
The LEGO Brick Café. A place where grown-ups can play. This café was unlike any place created to experience LEGO, as it was purpose-built for adults. The café introduced a new audience of adults to LEGO and reframed the brand as a toy for them, not just for children. Every touchpoint within the café was considered to ensure ...
TikTok 'Find More Funny' at Edinburgh Fringe Festival 2022
SEEN Presents
Client: TikTok UK
As headline sponsor for the first time at Edinburgh Fringe Festival, TikTok partnered with SEEN Presents to devise and execute their presence over the three-week-long 2022 event. Our 12-strong team, on site for 30 days, brough our ‘Find More Funny’ campaign to life across seven activations at this iconic cultural entertainment festival...
Digital Experience
Adidas Ozworld
Media.Monks
Client: Adidas Originals
adidas Originals were losing their connection with the Gen Z audience and asked us to help them reconnect. Our bespoke research indicated that 1 in 3 Gen Z’ers feel their digital expression is their most authentic self. As an enabler of originality adidas knows the importance of self expression but the options to self-express in the me...
The Bookcase for Tolerance
Media.Monks & Innocean
Client: Anne Frank House
We developed an AR app for Anne Frank House, taking visitors on an empathetic journey to learn the struggles of those facing intolerance. Supporting the #DontHateEducate campaign, we created an AR model of Anne’s bookcase to act as a portal into the rooms and lives of five adolescents and their varying experiences with discrimination. ...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Exhibition Experience
Bombardier Launch Global 8000 @ EBACE
2Heads Global Design
Client: Bombardier
Bombardier, the global leader in business jets returned to EBACE 2022 with two objectives for this important meeting of business aviation community: first the grand unveiling of the brand new G8000, the fastest and furthest flying business jet in the world and secondly, the launch of their vision for sustainable development of an under...
Disney Bundle @ D23 Expo
2Heads Global Design
Client: Disney+, Hulu, ESPN
With a combined 2022 viewership of over 268 million, The Disney+ Bundle is a video streaming powerhouse with a devout fanbase of over 80 million subscribers and offering a comprehensive content portfolio. What better place for the Disney+ Bundle to exhibit than the D23 Expo, the ultimate Disney experience in Anaheim, CA. A once every...
From Imagination to Reality at Mobile World Congress 2022
Jack Morton
Client: Ericsson
After two years of absence due to the pandemic, the anticipation for MWC 2022 was incredibly high. Armed with a new brand vision, Ericsson’s purpose was to reconnect with their customers and discuss business. To most demonstrate exciting new technologies, and their industry leading vision for the future of limitless connectivity in 203...
Gamescom 2022
Evolve Creative Solutions Ltd
Client: THQ Nordic
THQ wanted to launch their 2022 game releases with a bang at the world’s largest gaming show. They wanted maximum impact, immersive gaming experiences and consumer engagement. Evolve delivered a 1,020sqm dazzling theme park for fans to step right into the games they love. A combination of high-level, tilted LED screens, graphics, 3D ...
Living Room Sessions ft. Joris Voorn & Johana Kroft
The Brand Father
Client: Philips TV & Sound
Philips TV & Sound sought to showcase their new audio-visual surround system and Fidelio products, which aim to provide an immersive experience in one's living room. One of the main objectives of this campaign was to let people experience the products first-hand. The Brand Father developed a 2-day experiential and immersive event that ...
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
Experiences for Good
AnitaB.org Grace Hopper Celebration
Opus Agency
Client: AnitaB.org, a global nonprofit focused on intersectional gender and pay parity in tech.
Founded in 1994 by AnitaB.org, the annual Grace Hopper Celebration is the world's largest gathering of women and non-binary technologists. Inspired by the legacy of Grace Hopper, GHC was created by women who view technology innovation as an imperative. GHC also features a wide variety of panels and special events designed to unite dive...
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Gasoline Mary
Media.Monks
Client: Ipiranga
We partnered with Ipiranga Gas Stations and the major GTA 5 roleplay server Complexo to transform the meaning of Maria Gasolina (or Gasoline Mary), which is a derogatory Brazilian expression used to describe women that are solely interested in men for their cars. Our aim was to reach Gen Z by entering the metaverse. Therefore, we recre...
Give the Gift of Connection, ReBoxingDay
Haygarth
Client: Vodafone
Even in our hyper-connected world, millions in the UK currently live in digital poverty, meaning they lack the devices or means to stay connected. Through the ‘everyone.connected’ initiative, Vodafone aimed to close this digital divide by connecting 1 million households by the end of 2022. To do this, we needed people’s old devices. ...
Support is Everything
Hyperactive
Client: adidas
The campaign ran at the start of 2022, preceding what was to be an epic year for women in sport, particularly in the UK. With an abundance of statistics from Sport England and other institutions extolling the positive virtues of practising sport, and the worrying correlation between girls that stop practising sport and those who suffer...
Vodafone #FeelTheConnection Haptic Suits
Fuse
Client: Vodafone
Vodafone’s ambition was to use the power of 5G and technology to make live music accessible and inclusive, born from the fact live music and festivals can be exclusionary experiences for deaf and hard-of-hearing fans. As Official Connectivity partner of Mighty Hoopla, it provided Vodafone with a credible platform to develop a soluti...
Food Experience
Shell 360
Wunderman Thompson
Client: Shell
We were tasked with launching a new facility to Shell’s customers, the polymers business. The operation sets out to be the most innovative, sustainable and future focussed polymers facility in the world, with advanced recycling capability and net zero carbon emissions. In May 2022, Pittsburgh, USA, we created an immersive dining expe...
Spotify Greasy Tunes
Seed Marketing Agency
Client: Spotify
Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z don’t know the world without streaming platforms, this new generation of listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways,...
Tesco Summer Roadshow
N2O
Client: Tesco
Meet the Tesco Summer Roadshow. An innovative travelling street food market made up of a fleet of 26 eclectic food trucks and stalls that travelled to 99 Tesco stores across the country in the summer of 2022. Hitting towns nationwide, our roadshow allowed every single store visitor to make the most of their alfresco eating occasions...
The Baker's Dozen: The World's First Bread Based Restaurant
COW
Client: Asda
Asda had expanded and improved its range of artisan breads under new Executive chef Jonathan Moore and wanted an idea to launch it to media. Yet, in a world of executive food and TikTok trends how do you make bread exciting? We believed that this Asda bread was so good it deserves better than being in a basket or a side plate. Let’s ...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Global Brand Activation
A Stay On The Green
Right Formula
Client: Hilton
The activation was not solely focused on the overnight stay, the customer journey and experience was end-to-end and every operational element was planned with great thought and intention to replicate a real Hilton stay. Guests were collected from home by a Hilton branded car and driven to Jumeirah Golf Estates. Upon arrival, guests wer...
Finding Kevin
Wasserman & Ogilvy
Client: LEGO Retail
The LEGO Ideas platform allows fans to submit designs that are then considered to be made into a real LEGO set. One of those designs was a LEGO version of the Home Alone house from the popular 1980s movie. The product was selected for an enhanced marketing campaign, specifically to recruit a low-mid affinity LEGO family audience and dr...
Soundstorm
productionglue (A TAIT Company)
Client: MDLBEAST
Until 2018, men and women were forbidden from attending music concerts – or any type of public entertainment together in Saudi Arabia. When the ban was lifted, people were looking to express themselves through dance, art, and music fueling a rising storm. MDLBEAST, an entertainment company anchored in the Kingdom, was looking to harnes...
Van Gogh: The Immersive Experience
Fever
Client: Exhibition Hub
Combining innovative technology and VR; Van Gogh: The Immersive Experience seeks to draw people into the singular world of Van Gogh. From a single city show to a global phenomena, Fever’s partnership with Exhibition Hub, the architects of the experience, has allowed millions of people to step into Van Gogh’s paintings from Europe, to N...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Integrated Marketing Campaign
EE House of Fibre
Cake
Client: EE
Many consumers don’t know the difference in broadband and the key benefits of it to their daily lives. With this in mind, we recognised an opportunity to put EE on the map as a frontrunner for broadband, with the aim to demonstrate how EE Full Fibre broadband can handle anything. Introducing EE House of Fibre - the UK’s first hyperco...
Give the Gift of Connection, ReBoxingDay
Haygarth
Client: Vodafone
Even in our hyper-connected world, millions in the UK currently live in digital poverty, meaning they lack the devices or means to stay connected. Through the ‘everyone.connected’ initiative, Vodafone aimed to close this digital divide by connecting 1 million households by the end of 2022. To do this, we needed people’s old devices. ...
Great Calling
M&C Saatchi
Client: Great Britain & Northern Ireland Campaign
Following the pandemic, the UK had slipped from 2nd to 5th place on 2021 Anholt Nation Brand Index. Our objective: to reverse this trend and position the UK as a creative, innovative and diverse destination, encouraging US audiences to consider visiting, studying or doing business here. We had to make the UK relevant again and g...
Heineken Silver: Launching a Metaverse Beer IRL
Cow
Client: Heineken UK
Heineken Silver was developed to adapt to emerging Gen Z tastes and trends. But how does the world’s most famous name in brewing launch a beer at a time where socialising is increasingly done on social media and where we are being sold the ‘infinite possibilities’ of virtual worlds such as the Metaverse? When a rival beer brand o...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
Outdoor Experience
Fly Away Isles
Amplify
Client: LEGO
LEGO believes the world needs more play. But in cities around the world, play spaces are not a priority. Play is strongly related to cognitive development and emotional well-being. 87% of employed adults say skills they learn from play have helped them achieve success in their careers. There are many areas in the world that, due ...
Goodwood Festival of Speed 2022
TRO
Client: BMW UK
Goodwood Festival of Speed 2022 saw BMW celebrate 50 years of its legendary Motorsport division BMW M by taking on the honoured marque for the festival. In such a monumental year for the brand, TRO were tasked with ensuring that BMW were the most talked-about brand at the festival, with the added challenge of creating two engaging envi...
London New Year’s Eve: Live Broadcast Spectacular
Jack Morton
Client: Greater London Authority & The Mayor of London
The London New Year’s Celebration is one of the most iconic fireworks displays in the world. We were challenged to replicate our success from the previous year with a major caveat - to celebrate the city’s diverse cultural heritage. We set out to create a memorable experience that transported our audience through storytelling and th...
Pinterest Cannes | It's Different Here
Amplify
Client: Pinterest
Cannes Lion was back after a two-year hiatus but it was especially important for Pinterest to show up in the right way as it was the first time consumers and advertisers would interact with their new global brand campaign - a bold statement about what Pinterest stands for. Amplify jumped at the challenge to bring the campaign to lif...
Stream in 4D: A World-First OOH Billboard Experience
Audience
Client: Virgin Media O2
The future of viewing is here. We were briefed to deliver a fame-driving activation for Virgin Media’s (VMs) new product ‘Stream’ that linked to their ATL launch campaign ‘Hyped’. To consolidate VM’s role as a disruptive leader in the connected entertainment industry, we were told to be innovative with the goal to generate fame, sharea...
Summer on the Square
Household
Client: The National Gallery
In August 2022, the National Gallery launched Summer on the Square, designed and executed by Household. It was an inclusive and immersive art festival designed to engage with diverse audiences bringing new fans into the fold, as well as exciting existing National Gallery guests and patrons. The brief was to bring the wonder of the N...
Outstanding Creative Idea
Adidas Ozworld
Media.Monks & Jam3
Client: Adidas Originals
adidas Originals were losing their connection with the Gen Z audience and asked us to help them reconnect. Our bespoke research indicated that 1 in 3 Gen Z’ers feel their digital expression is their most authentic self. As an enabler of originality adidas knows the importance of self expression but the options to self-express in the me...
After Life – Benches of Hope
Inkling Culture & Entertainment
Client: Netflix
Park benches have long been places of commemoration, reflection, and grief, and also feature as a recurring symbol in the much-loved series After Life. So, for series three of the popular Netflix show we installed 25 Benches of Hope across the UK in collaboration with suicide prevention charity CALM. Inscribed with the series quote, “H...
Get The V
Swamp Motel
Client: Prime Video
Get The V was 30 minutes of original immersive theatre. Recruited by The Boys lead character, Billy Butcher, fans, influencers and some of the world’s biggest Twitch streamers were ordered to ‘Get The V’ and get the f**k out of London’s Vought Office whilst getting embroiled IRL in f**k ups galore. This herogasmic mix of live location-...
Heineken Silver: Launching a Metaverse Beer IRL
Cow
Client: Heineken UK
Heineken Silver was developed to adapt to emerging Gen Z tastes and trends. But how does the world’s most famous name in brewing launch a beer at a time where socialising is increasingly done on social media and where we are being sold the ‘infinite possibilities’ of virtual worlds such as the Metaverse? When a rival beer brand o...
Stream in 4D: A World-First OOH Billboard Experience
Audience
Client: Virgin Media O2
The future of viewing is here. We were briefed to deliver a fame-driving activation for Virgin Media’s (VMs) new product ‘Stream’ that linked to their ATL launch campaign ‘Hyped’. To consolidate VM’s role as a disruptive leader in the connected entertainment industry, we were told to be innovative with the goal to generate fame, sharea...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Pop-up Experience
A Taste of the Upside Down
BBH
Client: Netflix
Stranger Things Season 4 is the biggest and darkest season yet, one that dedicated fans have been waiting for since 2019. So what better way than to reward the biggest fans in the most Hawkins way possible: feed them to the Upside Down. We started off by releasing cryptic clues through 80’s inspired OOH posters that led to our pop up...
Good News – A B Corp Store
Proud Robinson + Partners and freuds
Client: B Corporation (B Lab UK)
Good News was a pop-up corner shop which aimed to drive awareness and excitement around the growing range of businesses that are B Corp certified. As the climate crisis worsens and the UK nears its milestone of 1,000 certified B Corps, educating consumers on the movement and how they can ‘buy better’ has never been more important. ...
REPLICA MEMORY BOX
Haygarth
Client: Maison Margiela
Maison Margiela wanted to increase brand awareness through a sampling experience in the UK of their luxury fragrance range REPLICA. Countless studies showed the powerful link between scent and memory. To fast-track brand awareness and love in a way that felt truly personal, our pop-up experience aimed to unlock and celebrate people's u...
Support is Everything
Hyperactive
Client: adidas
The campaign ran at the start of 2022, preceding what was to be an epic year for women in sport, particularly in the UK. With an abundance of statistics from Sport England and other institutions extolling the positive virtues of practising sport, and the worrying correlation between girls that stop practising sport and those who suffer...
The Colonel’s Arms
Proud Robinson + Partners and Freud Communications
Client: KFC
How do you launch the all-new KFC Delivery app during a World Cup, landing the brand at the very heart of cultural conversation, connecting with football and chicken fans alike? Introducing The Colonel’s Arms - the very first KFC Pub. Merging the iconography of British football and pub culture with the distinctive world of KFC to de...
The Rime of the Ancient Mariner: A Nautical Space Nightmare
Swamp Motel
Client: Beavertown
To celebrate Halloween and the launch of Beavertown's short film The Rime of the Ancient Mariner: A Nautical Space Nightmare, this Halloween party in the shadow of a crashed UFO delivered huge sales of Beavertown, incredible social reach and cosmic press coverage.
Production Experience
LIV Golf Launch - London
WLLX
Client: LIV Golf
The first time the world meets a new brand or product, it’s got to be pitch-perfect. And that’s exactly what the 300-strong crowd of sports fans, professionals and influencers experienced at the June 2022 launch event for LIV Golf, an exhilarating new pro golf series that’s giving the centuries-old sport a very modern new look. The imm...
Moncler 70: The Extraordinary Expedition
XYZ
Client: Moncler
When Moncler - the byword for luxury outerwear - celebrated its milestone 70th anniversary, XYZ produced the London leg of its spectacular tour of global fashion capitals. Cementing its credibility as an artistic brand amongst London’s creative & cultural scenes, the trailblazing ‘brand of extraordinary’ conceived its first-ever brand ...
Sky Cinema Presents: Earls Court Studios
Collaborate
Client: Sky
How do you transform an empty aircraft hangar into a high-energy production spectacular? This was the mission facing Collaborate, for its ‘Earls Court Studios’ activation for Sky. Embedding both modern and innovative production techniques allowed Collaborate to re-imagine and re-inspire this desolate concrete space. This project was ...
Spotify Greasy Tunes
Seed Marketing Agency
Client: Spotify
Spotify is on a mission to be the brand and platform of choice for Gen Z and youth culture. But, Gen Z don’t know the world without streaming platforms, this new generation of listeners want even more access to their favourite artists, podcasters and creators, and they want to express their passion for music in exciting and new ways,...
Swift at The Caravan & Motorhome Show
Collaborate
Client: Swift Group
Collaborate helped Swift exceed their sales target, capture unique customer journey data through heat mapping and did so while measuring their carbon emissions. The agency created an experientially-led exhibition space which surpassed each objective set by Swift, backed up with real quantifiable data. The huge success of this exh...
The Game Changer
A Stay On The Green
Right Formula
Client: Hilton
The activation was not solely focused on the overnight stay, the customer journey and experience was end-to-end and every operational element was planned with great thought and intention to replicate a real Hilton stay. Guests were collected from home by a Hilton branded car and driven to Jumeirah Golf Estates. Upon arrival, guests wer...
Breaking Record Speeds with Virgin Media's Speed Demons
Audience
Client: Virgin Media O2
The industry competition for broadband services is fierce, which consequently impacted the public’s perception of Virgin Media’s (VM) speed leadership. We had to create an activation that brought VM’s unrivalled broadband speed back to the forefront as part of the wider ATL campaign, ‘We’re better, connected’. Ideally, linking to VM’s ...
Halo Drone Activation at SXSW 2022
Paramount+
Client: Paramount+
After such a powerful and inspired display from Paramount to promote Halo: The Series, expectations were high for the new series, which upon release on March 24th broke the streaming service's previous record for new series premiere viewership of nearly 5 million viewers. The trailer leading up to the release of the series generated 6 ...
Home Run Derby X
Imagination
Client: Major League Baseball
Major League Baseball wanted to engage a younger, more diverse audience whilst growing the game internationally. And they wanted to do it with a new, faster paced-format. Introducing Home Run Derby X, an electrifying new format of baseball. A simple hook into a complex sport, blending the excitement of live sport with the energy of a m...
Support Is Everything
Hyperactive
Client: adidas
The campaign ran at the start of 2022, preceding what was to be an epic year for women in sport, particularly in the UK. With an abundance of statistics from Sport England and other institutions extolling the positive virtues of practising sport, and the worrying correlation between girls that stop practising sport and those who suffer...
Visa Masters of Movement
Imagination
Client: Visa
With all eyes on Qatar for the first FIFA World Cup in the Middle East, Visa wanted to use their sponsorship of the tournament to demonstrate that the brand is much more than just a credit card. Our brief was to create an innovative, accessible experience for the FIFA Fan Festival in Doha that enabled participation for all. The Visa ...
Venue Experience
Relaunching an Icon
Bearded Kitten
Client: Battersea Power Station
With one opportunity to get this right, the relaunch of Battersea Power Station was quite possibly the most momentous brief to ever land on BK's desk. You better believe we threw the kitchen sink at it. Working with the A-Team of event production and in collaboration with top tier industry allies, we delivered something truly unique...
Virtual Experience B2C
Aston Martin DBX707 Reveal
Connect Live
Client: Aston Martin
Iconic performance car maker Aston Martin wanted to reveal its latest DBX, ‘the most powerful and luxury SUV’, with an event that would be seen around the world. Tasked to create an innovative, boundary-pushing live event, Connect Live proposed a giant, fully virtual happening reflecting Aston Martins commitment to performance and to...
Duo Invades Roblox
Media.Monks
Client: Duolingo
To celebrate Duolingo’s 10th birthday, we entered the metaverse and hosted a community-driven game jam. For this multi-platform event, we built a creator pack that gave creative minds the necessary tools to develop their Duolingo-inspired games on Roblox. There, we created a custom world—the Duolingo Hub—featuring a Roblox-style tag ga...
Pizza Hut Champions Cup
Power League Gaming
Client: Pizza Hut
Our aim was for Pizza Hut Middle East to expand its brand exposure within the target audience of GenZ’s and millennials, by building a platform to connect with the region’s vast and fast-growing gaming communities. We achieved this by building an authentic and real connection with gamers, and by creating more experiences, content, and ...
Sage Studios - Black Friday TikTok Shop Live Stream
Stellar
Client: Sage Appliances
Stellar and Sage Appliances have been working closely together to break new ground in virtual selling and live stream shopping experiences, showcasing Sage's range of high-end consumer goods across their existing digital platforms. As part of this strategy, we launched the Sage Studios TikTok shop in July 2022 with the aim of reaching ...
Song Breaker Awards
Media.Monks
Client: Logitech for Creators
We teamed up with Logitech for Creators to put on the second annual Song Breaker Awards—the first-ever music awards show in the metaverse. The event honours creators who shape pop music through dance challenges, memes and trends on social media. We built an immersive world inside Roblox that was open to everyone. 6.6 million visitors w...
Star Trek Day 2022
Paramount+
Client: Paramount+
Fans all over the world tuned in to celebrate all things Star Trek, for free, from the convenience and comfort of their own home, which made the event more accessible for those with disabilities or health concerns. The schedule included star-studded panels and Q&A’s, behind-the-scenes with cast and crew, curated episode marathons from ...
Virtual Experience B2B
Pinterest Presents | It's Different Here
Amplify
Client: Pinterest
Pinterest Presents’ is an annual virtual conference for Pinterest’s B2B audience. It’s a pivotal moment in the brand’s marketing calendar, and an opportunity to unveil new product announcements, facilitate conversation through cultural thought leadership pieces and engage Pinterest Creator audiences from around the world. Pinterest i...
Retransforming Learning @ EY Transformation Realised
Jack Morton
Client: Ernst and Young
EY help their clients with business transformation at every level – from the operational back end all the way down to employee experience. The challenge, to increase understanding of the complex EY Transformation Realised strategy at the APAC-wide internal learning week. To attain or improve upon last year’s understanding scores whi...
SNKRS Day
Amplify
Client: Nike
Every year, on the 8th of August, Nike celebrates SNKRS Day to commemorate the app's launch and create a moment for fans to remember – usually centred around iconic sneaker releases. For the 5th anniversary, Nike wanted to bring fans together physically and digitally for the first time since 2019 with their most ambitious SNKRS day...
YouTube News Creator Workshops
Cheerful Twentyfirst
Client: YouTube
This programme transformed how virtual events can deliver against educational objectives. Cheerful Twentyfirst were briefed to create a learning experience that would inspire and support the next generation of independent news journalists. The target audience were beginner creators; a really diverse group in terms of their experi...
