Brand Experience Categories
Best Activation at a Music Event
Visa Live at le Louvre
Imagination
Client: Visa
As Paris got ready to host the 2024 Olympic and Paralympic Games, Visa wanted to kick-start the summer with an epic, first-of-its-kind concert to launch and establish their new ‘Visa Live’ Global Music Strategy in one transformative event. The result was Visa Live at le Louvre. A live music experience like never ...
Smirnoff Summer of Music
Verve
Client: Diageo - Smirnoff
Smirnoff’s sponsorship of Electric Picnic 2024 redefined festival experiences through inclusivity, cultural relevance, and immersive engagement. Partnering with Live Nation, Smirnoff created the Smirnoff Stage, an electrifying hub of music, connection, and accessibility that embodied the brand’s ethos: “The party is better when everyon...
-196 (MINUS 196)
ZEALCREATIVE LTD
Client: SUNTORY FOOD AND BEVERAGE GB&I
In 2024, Suntory set out to launch –196 (“minus 196”) into the UK’s fast-growing RTD market. The challenge? This was a drink that made no sense to anyone. First, it was a strange Japanese shochu and vodka concoction. No one knew what shochu was, let alone how it tasted. Second, it was made in a remarkable yet un...
Sabrina Carpenter’s Short N’ Sweet Café
Inkling
Client: Cash App
For Sabrina Carpenter’s Short N’ Sweet Tour, Cash App created and led an immersive fan activation designed to bring the tour experience beyond the concert venue. In partnership with Inkling, we conceptualized the Short N’ Sweet Cafes, transforming women- and minority-owned Square seller coffee shops into exclusive pop-up experiences th...
Best Approach to Sustainability
HP Amplify Partner Conference
emc3
Client: HP
The HP Amplify Partner Conference showcased an outstanding approach to sustainability, setting a new standard for holistic sustainability in events, the tech industry, and large-scale conferences. The conference welcomed over 2,200 global attendees, including partners, media representatives, and industry analysts. Sustainability ...
GOOGLE ChromeOS AT ISE
Cogs And Marvel
Client: Google
At Cogs & Marvel, we are committed to putting sustainability at the heart of our work. Luckily our client Google shares our ambition, and together we collaborated to create a groundbreaking exhibition stand at ISE 2024. We can’t sugar-coat it, international events of this scale leave an environmental footprint. But from the outse...
The Dalmore Presents...
Chorus Arts
Client: The Dalmore
Sustainability is the integral linchpin of our organisation. At Chorus Arts, we don't start our projects with a sustainability target; we operate with a consciously sustainable mindset as standard. For 'The Dalmore Presents…', every decision was measured against this principle, ensuring a truly comprehensive, integrated approach....
The Wall Street Journal’s Future of Everything Festival, 2024
Dow Jones
Client: N/A
For the past six consecutive years, The Wall Street Journal's (WSJ) celebrated Future of Everything Festival (FOEF) has remained a hub of groundbreaking ideas and extraordinary storytelling. WSJ’s trusted journalism affords us a deep understanding of the major, cross-industry forces shaping our world, with conversations guided by topic...
Brand Experience B2B
Pinvision A New Era
SWAMP
Client: Pinterest
B2B events are boring. The traditional conference format is stale, stuck and —let’s face it—boring. Pinterest and Swamp disrupted that. Enter stage left: immersive theatre for advertising. No lectures. Bye, bye conventions. A performance you’d actually buy a ticket to see. Pinterest isn’t like any old social media platform...
Creating the Henkakuverse - How we made Ricoh stand out at drupa ‘24
Emota
Client: Ricoh
Context: The print industry is facing its greatest challenge and opportunity: digitisation. To address this, Ricoh combines revolutionary products and services with long-term collaborative support to deliver HENKAKU – transformational innovation – for its clients. Returning to global print show, drupa, with a smaller footprin...
Visa Payments Forum Europe
Wonder
Client: Visa
“You’re actually part of history being here. This is the first time ever that one of the Paralympic Global Sponsors has held a B2B event over the Paralympics” These were the words of Visa Europe CEO, Charlotte Hogg, in her keynote address at the Visa Payments Forum (VPF) Europe 2024. Inspired by the Paralympic Games’ strength, r...
A'Maison: The House of Amazon at Cannes Festival of Creativity 2024
Salt Productions
Client: Amazon Ads
For the third consecutive year, Amazon partnered with sister agencies Salt and Pinch to transform an empty parking lot into the largest activation footprint at the Cannes Lions International Festival of Creativity. A’Maison: The House of Amazon was an immersive cultural village overlooking the Mediterranean, blending high fashion aesth...
Meta Reels Cinema
Jack Morton Worldwide
Client: Meta
To redefine the traditional activation space at Cannes Lions, Meta collaborated with world-renowned artist Es Devlin to produce a transformative experience that captivated audiences and challenged perceptions. At the heart of this activation was Devlin’s immersive vertical film, There is No Other, showcased in a custom-designed theater...
Brand Experience B2C - Europe
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind...
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
Corona and Corona Cero made history as the first Olympic beer sponsor, celebrating the Paris 2024 Summer Olympics with an experiential citywide takeover. The “For Every Golden Moment” campaign transformed iconic Parisian locations into iconic experiences that celebrated everyday golden moments, inspiring fans, athletes, and the whole w...
EE Game Day
Havas Play UK
Client: EE
EE Game Day 2024: A nationwide event that turned the UK into the world’s largest arcade and invited everyone to play! Building on the success of the first Game Day in 2023 and levelling-up EE’s ambition to be a major player in the gaming category, we created 5 original gaming experiences that spanned mobile, real-world activations and ...
Freeway on the Freeway
The Romans
Client: Lidl
Holidays are coming, holidays are coming…in under budget. In our most brazen dupe to date, we launched a 15-tonne festive Freeway Cola truck and toured the UK. Sure, it would have been a great tongue in cheek stunt to get the media talking and show what Lidl is famed for, but why stop there? Across a staggering 18-stops (most of ...
Guinness Storehouse Ingredients Experience
Dalziel & Pow
Client: Guinness Storehouse
The Guinness Storehouse in Dublin gives visitors the chance to experience the history, heart, and soul of Ireland’s most iconic beer, accommodating 1.5m+ visitors a year. The first space on the visitor journey tells the story of the four natural ingredients - Barley, Water, Hops and Yeast - used to create Guinness. The strategic...
L’Oréal “Worth it Experience”
Ocean Outdoor UK Limited
Client: L'Oreal
L’Oréal, in partnership with Boots UK, launched their largest-ever beauty consumer event, Below The Lights, in London’s iconic Piccadilly Circus. Over a week, the area became an immersive beauty hub, offering makeup masterclasses, wellness workshops and panel talks while also training 4,000 people on how to take action against street h...
The Magnum Orchestra
Hot Pickle
Client: Magnum
A soggy start to 2024 made the perfect conditions for a category leader, Magnum, to remind consumers to 'Stick to The Original' in a sea of own label and copycat fakes. Who needs sunshine when you are the original authority in Pleasure? That’s what we thought! Putting product in hand was the mission – if you eat a Magnum, you’ll buy...
Brand Experience B2C - ROW
Sabrina Carpenter’s Short N’ Sweet Café
Inkling
Client: Cash App
For Sabrina Carpenter’s Short N’ Sweet Tour, Cash App created and led an immersive fan activation designed to bring the tour experience beyond the concert venue. In partnership with Inkling, we conceptualized the Short N’ Sweet Cafes, transforming women- and minority-owned Square seller coffee shops into exclusive pop-up experiences th...
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
Coach Tabby Shop
Jack Morton
Client: Coach
Coach redefined its connection with Gen Z and Millennials in Melbourne by launching an immersive experience celebrating the vibrant culture of the city. The Coach Tabby Laneway, inspired by Melbourne’s eclectic culture and famously colourful laneway lifestyle, transformed a pop-up into a fun journey of self-discovery embodying t...
EAFC Clubhouse
Amplify
Client: EA SPORTS
The EAFC ClubHouse, first created in 2023, introduced the world to EAFC, an event which invited athletes, celebrities, brand partners, press and creators to become part of the world’s biggest football club. However, in 2024, the Clubhouse needed to evolve. We took the emotion and spirit of fandom behind the ‘For the Club’ mantra ...
Icons of Porsche 2024
MCH Global
Client: Porsche Middle East & Africa
Icons of Porsche (IoP) 2024 was more than a festival—it was a brand platform engineered for cultural impact. As the fourth edition of the Middle East’s largest classic car and lifestyle festival, the challenge was to evolve it into a future-facing, multi-layered experience while staying true to Porsche’s heritage. The event needed to n...
St. Patrick's Eve
160over90
Client: Pernod Ricard / Jameson Whiskey
It should come as no surprise that Jameson—the #1 Irish whiskey in the world—takes St. Patrick’s Day very seriously. For many years, the brand has created campaigns designed specifically around the holiday to engage with fans. In short, St. Patrick’s Day is a chance to really go big. For their 2024 St. Patrick’s Day campaign, they want...
Collaboration
Bupa and ParalympicsGB – Health is
Momentum Worldwide
Client: Bupa
How did Bupa and ParalympicsGB create one of the world’s most accessible campaigns? They widened their perspective with collaborators who truly understand disabled life. Together, with the backdrop of the Paris 2024 Paralympics, they elevated an authentic representation of disabled people with an immersive takeover of St. Pancra...
BMW Filmmaking Challenge with the BFI
Wasserman
Client: BMW
The all-electric BMW i7 has a jewel in its crown: a 31-inch, 8K ultra-wide passenger theatre screen which drops down from the panoramic glass sunroof - offering an entirely new perspective in the world of luxury mobility. This is a car to be driven in, not just a car to drive. To launch, we needed to go beyond the advertising an...
EE Home Present: The Circus
Secret Group Ltd
Client: EE
‘EE Home Presents: The Circus’ – A theatrical spectacular live event and 30 minute TV show episode that hilariously dramatised the typical household chaos of school holidays while showing how EE Home’s products help turn havoc into harmony. The success of this project relied on the successful dramatisation of the EE brand and EE Home p...
JD x NIKE RETAIL CONFERENCE
Collaborate Global Ltd
Client: JD Sports
Collaborate Global, in partnership with JD Sports, brought to life an unforgettable experiential activation for over 300 retail leaders at the JD x Nike Retail Conference. Held in a stunning venue reimagined to embody “The Nike Way,” this immersive event showcased Nike’s AIR product story while fostering collaboration and excitement be...
Red Bull Home Ground Finals, Berlin
We Are Collider
Client: Red Bull
The Red Bull Home Ground 2024 esports series finals was a masterclass in collaboration between two agencies at the top of their games: We Are Collider and Hang Loose Media blended live and digital experiences for an unparalleled gaming experience for Red Bull’s target audiences, centred around the popular game VALORANT. The globa...
Unsilence The Crowd
Spectacle
Client: Sela x Newcastle United
What is it like to experience live football if you can’t hear? Most people’s enduring impression of an English Premier League (EPL) match is the sheer wall of noise – the cheering, the booing, the roar when a goal goes in. Live football is an inherently sonic experience, especially at St. James’ Park, home of Newcastle United (NUFC). ...
Creative Event of the Year
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind...
A'Maison: The House of Amazon at Cannes Lions 2024
Salt Productions
Client: Amazon Ads
For the third consecutive year, Amazon partnered with sister agencies Salt and Pinch to transform an empty parking lot into the largest activation footprint at the Cannes Lions International Festival of Creativity. A’Maison: The House of Amazon was an immersive cultural village overlooking the Mediterranean, blending high fashion aesth...
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
ITV - JOAN
Swamp
Client: ITV
“The best bank in the world is your tummy,” wrote legendary 1980s jewel thief Joan Hannington, a woman who would steal and swallow diamonds to provide for her family. Keen to paint the portrait of such a remarkable figure, ITV would be launching a new series with unknown IP into a busy streaming schedule, and wanted an IRL experience t...
McDonald's Immersive Dining Experience
We Are Social
Client: McDonald's
McDonald’s, leveraging its history of subtle anime references since 1997, capitalized on the growing influence of anime culture to engage Gen Z and multicultural youth. By integrating anime elements into its marketing and customer experience, McDonald’s aimed to become a beloved brand globally. The campaign centered around the New Savo...
Steve Madden - Sole Survivor
Imagination
Client: Steve Madden
A one-of-a-kind PR event in the heart of London, Steve Madden redefined the fashion event experience by turning its Fall 2024 collection into a real-life video game. Unfolding over two days, retail partners, media and key influencers across the globe were invited to step into the glamorous and dramatic world of Steve Madden with a full...
We Are One
Spectacle
Client: Sela x Newcastle United
After a chequered history between Newcastle United (NUFC) fans and past sponsors, Sela committed to resetting that relationship by proving what first-class partnership could be – promising that our world-leading specialism (live events) would create unforgettable new experiences for fans and community. A series of acclaimed acti...
Debut Event
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
-196 (MINUS 196)
ZEALCREATIVE LTD
Client: SUNTORY FOOD AND BEVERAGE GB&I
In 2024, Suntory set out to launch –196 (“minus 196”) into the UK’s fast-growing RTD market. The challenge? This was a drink that made no sense to anyone. First, it was a strange Japanese shochu and vodka concoction. No one knew what shochu was, let alone how it tasted. Second, it was made in a remarkable yet un...
Don Julio 1942 Hacienda
Chorus
Client: Diageo Luxury Company
The Don Julio 1942 Hacienda at Rosewood London was an exclusive first of its kind brand experience celebrating the craftsmanship, heritage, and luxury positioning of Don Julio 1942 tequila. This activation transformed Rosewood London’s terrace into an elegant Mexican hacienda, welcoming hotel guests, VIPs, media, and high-net-worth ind...
Hotel MUNDIAL
Footballco
Client: Footballco & MUNDIAL
MUNDIAL is about reminding fans why they love football. As Euro 2024 approached we wanted to take this mission off the pages of the magazine and digital channels and give fans a culture-rich experience in a physical space. Hotel MUNDIAL was about throwing shapes, not pints and everyone was welcome. The goal was to reinforce the M...
Hus of Volvo: EX30 Experience
Seen Presents
Client: Volvo Car UK
The Hus of Volvo: EX30 Experience was a first-of-its-kind event for Volvo Car UK, bringing together a considered group of content creators to celebrate the launch of the new EX30 - a milestone in their electrification ambitions and 2040 net-zero emissions target. We delivered the brand’s most immersive experience to date, design...
Digital Experience
Holding up a Mirror to Pension Apathy
Union Direct
Client: Scottish Widows
With the state pension fund expected to run out in 2033 and a total lack of pensions engagement, private pension providers like Scottish Widows have a huge challenge ahead to secure their customers’ financial futures. We know engagement matters: that people who check their pension regularly are more likely to retire with a larger...
AI Fest: Choose Your Own Adventure
Jack Morton
Client: Jack Morton
What we do isn’t easy, but with the help of AI, it could be easier. Jack Morton is a global brand experience agency who connects brands to the people that matter most to them. Our people are what make our agency and culture extraordinary, and they are the reason our net promoter score is 2.3x higher than the industry average. ...
Amazon unBoxed 2024
Salt Productions
Client: Amazon Ads
For Amazon Ads’ unBoxed 2024, creative agency Pinch and production agency Salt partnered to transform the annual advertiser conference into a festival-inspired brand experience in Austin, Texas. Pinch led the creative vision and design development, using the festival theme as a unifying thread to seamlessly connect the spatial design, ...
Oracle Red Bull Racing RB20 F1 Launch
Proud Robinson Ltd.
Client: Oracle Red Bull Racing
20 years ago Red Bull cemented its place in Formula One. Against all odds they have fought their way to the top, bringing the rebel culture of Red Bull to a sport dominated by the old guard. The brief for the team’s milestone 20th season, was to capture the rebellious spirit of Red Bull Racing, galvanising fan love amongst both a...
Steve Madden - Sole Survivor
Imagination
Client: Steve Madden
A one-of-a-kind PR event in the heart of London, Steve Madden redefined the fashion event experience by turning its Fall 2024 collection into a real-life video game. Unfolding over two days, retail partners, media and key influencers across the globe were invited to step into the glamorous and dramatic world of Steve Madden with a full...
Exhibition Experience
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind...
The No Permission Collection
72andSunny
Client: Champion
Champion is an iconic brand but needed to find a way to authentically connect with the next generation. Gen Z's favorite brands printed their early designs on Champion blanks so we created an exhibit at Brooklyn Museum celebrating these designs.
Breitling Then & Now Pop-Up Museum
The Department
Client: Breitling
The Department, in collaboration with the Breitling heritage team and Production Partner Made Up, created a Museum experience worthy of Breitling's 140th anniversary, as bold and enduring as its timepieces. A pop-up museum in Zurich that transported visitors through the brand's illustrious history. This wasn't just a static display; ...
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
L’atelier des super-pouvoirs
Exposure London
Client: the LEGO Group
In September, the LEGO Group launched the immersive art gallery, ‘Superpower Studios’, at La Gaîté Lyrique in Paris – a six-day immersive exhibition inviting families to rediscover the transformative power of play. Driven by insights showing that 41% of families lack access to adequate or safe play spaces and 20% never play together, t...
Experiences for Good
Unsilence The Crowd
Spectacle
Client: Sela x Newcastle United
What is it like to experience live football if you can’t hear? Most people’s enduring impression of an English Premier League (EPL) match is the sheer wall of noise – the cheering, the booing, the roar when a goal goes in. Live football is an inherently sonic experience, especially at St. James’ Park, home of Newcastle United (NUFC). ...
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for blind...
As Seen on Netflix
The Experience Agency Ltd
Client: Netflix
Netflix and The Experience Agency teamed up to create As Seen on Netflix, a fan-focused activation that brought shows to life while supporting the mental health charity Mind. With the goal of engaging passionate fandoms and fostering connections. The challenge - to create an explorative, playful space that would celebrate fan cultur...
Food Experience
Nationfried
The Romans
Client: Nationwide
We turned a 140 year old bank (that students couldn’t care less about) into the brand that dominated Freshers Week, by tapping into chicken-shop culture with a finger-licking, one-of-a-kind event. “NationFried” took the (let’s face it, entirely un-newsworthy) opening perk of a £120 JustEat voucher and turned it into a celebration...
I'm a Celebrity.. Get Me Out of Here! Launch 2024
Whipped Cream Ltd
Client: ITV
If you come down to the jungle today, you're in for a big surprise! Series 24 of I’m A Celebrity… Get Me Out of Here! kicked off with a bang as 20 influencers and journalists were transported into the Aussie outback for an unforgettable dining experience. Hosted at The Conservatory at The Barbican, we designed an event that broug...
Magnum Pleasure Express: Beyond Worlds
Jack Morton
Client: Unilever / Magnum
Each year, Magnum introduces a new, limited-edition ice cream range to offer Singaporeans new experiences. 2024 was no different with the launch of the Magnum Pleasure Express: 3 unique flavours for 3 distinct, positive moods: Euphoria, Wonder and Chill. Introducing the Magnum Pleasure Express: Beyond Worlds Exhibition. Singapore...
Global Brand Activation
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
Corona and Corona Cero made history as the first Olympic beer sponsor, celebrating the Paris 2024 Summer Olympics with an experiential citywide takeover. The “For Every Golden Moment” campaign transformed iconic Parisian locations into iconic experiences that celebrated everyday golden moments, inspiring fans, athletes, and the whole w...
Visa Live at le Louvre
Imagination
Client: Visa
As Paris got ready to host the 2024 Olympic and Paralympic Games, Visa wanted to kick-start the summer with an epic, first-of-its-kind concert to launch and establish their new ‘Visa Live’ Global Music Strategy in one transformative event. The result was Visa Live at le Louvre. A live music experience like never ...
EAFC Clubhouse
Amplify
Client: EA SPORTS
The EAFC ClubHouse, first created in 2023, introduced the world to EAFC, an event which invited athletes, celebrities, brand partners, press and creators to become part of the world’s biggest football club. However, in 2024, the Clubhouse needed to evolve. We took the emotion and spirit of fandom behind the ‘For the Club’ mantra ...
Harry Potter Back to Hogwarts 2025
Swamp
Client: Warner Bros. Discovery
London-based SWAMP, together with Warner Bros. Discovery (WBD) brought the magic of Harry Potter to Grand Central Terminal in New York City to celebrate going Back to Hogwarts, a beloved fan-led moment in Harry Potter canon on September 1st when students board the Hogwarts Express from platform 9 ¾ and return to school. Warner Br...
Inner Portrait by Refik Anadol
HEYMO ETKINLIK HIZMETLERI A.S.
Client: Turkish Airlines
Turkish Airlines partnered with globally renowned digital artist Refik Anadol to present “Inner Portrait,” a groundbreaking multidisciplinary project that harmonizes art, technology, and the transformative power of travel. Showcased at Art Basel (Basel) 2024, the project underscored Turkish Airlines’ mission to bridge cultures through ...
Red Bull: League Of Its Own
We Are Collider
Client: Red Bull: eSports
Red Bull League of its Own redefined global brand activation within the esports landscape, exceeding all expectations and achieving unprecedented reach and engagement. This groundbreaking event pitted the world champion League of Legends team, T1, against top European teams in a thrilling showdown, organically amplifying the Red Bull b...
Williams Racing World Tour presented by Kraken
Fan Capital
Client: Williams Racing & Kraken
The Williams Racing World Tour Fan Zones presented by Kraken brought Formula 1 excitement to fans worldwide, delivering an unforgettable, immersive experience. These fan zones were strategically located in major cities and designed to bridge the gap between fans and the adrenaline of motorsport, offering an engaging destination for sup...
Integrated Marketing Campaign
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
EE Game Day
Havas Play UK
Client: EE
EE Game Day 2024: A nationwide event that turned the UK into the world’s largest arcade and invited everyone to play! Building on the success of the first Game Day in 2023 and levelling-up EE’s ambition to be a major player in the gaming category, we created 5 original gaming experiences that spanned mobile, real-world activations and ...
-196 (MINUS 196)
ZEALCREATIVE LTD
Client: SUNTORY FOOD AND BEVERAGE GB&I
In 2024, Suntory set out to launch –196 (“minus 196”) into the UK’s fast-growing RTD market. The challenge? This was a drink that made no sense to anyone. First, it was a strange Japanese shochu and vodka concoction. No one knew what shochu was, let alone how it tasted. Second, it was made in a remarkable yet un...
EAFC Clubhouse
Amplify
Client: EA SPORTS
The EAFC ClubHouse, first created in 2023, introduced the world to EAFC, an event which invited athletes, celebrities, brand partners, press and creators to become part of the world’s biggest football club. However, in 2024, the Clubhouse needed to evolve. We took the emotion and spirit of fandom behind the ‘For the Club’ mantra ...
Lovely day for a Guinness
Verve The Live Agency
Client: Guinness
Guinness set out to redefine its place in the Irish summer by embedding itself in music culture and making the brand synonymous with shared experiences. The Lovely Days Stage at All Together Now (ATN) became the physical embodiment of this ambition, a high-energy, immersive space designed to bring people together through music, creativ...
Unsilence The Crowd
Spectacle
Client: Sela x Newcastle United
What is it like to experience live football if you can’t hear? Most people’s enduring impression of an English Premier League (EPL) match is the sheer wall of noise – the cheering, the booing, the roar when a goal goes in. Live football is an inherently sonic experience, especially at St. James’ Park, home of Newcastle United (NUFC). ...
Outdoor Experience - Europe
Wicked x GreenWitch
Organic
Client: Universal Pictures UK
An ambitious multi-location interactive outdoor activation across the Royal Borough of Greenwich - delivering both an engaging public experience and broad PR coverage across both traditional media and social through renaming the Borough GreenWitch to mark the release of WICKED in UK cinemas and launching a magical walkthrough experienc...
We Are One
Spectacle
Client: Sela x Newcastle United
After a chequered history between Newcastle United (NUFC) fans and past sponsors, Sela committed to resetting that relationship by proving what first-class partnership could be – promising that our world-leading specialism (live events) would create unforgettable new experiences for fans and community. A series of acclaimed acti...
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
Corona and Corona Cero made history as the first Olympic beer sponsor, celebrating the Paris 2024 Summer Olympics with an experiential citywide takeover. The “For Every Golden Moment” campaign transformed iconic Parisian locations into iconic experiences that celebrated everyday golden moments, inspiring fans, athletes, and the whole w...
Freeway on the Freeway
The Romans
Client: Lidl
Holidays are coming, holidays are coming…in under budget. In our most brazen dupe to date, we launched a 15-tonne festive Freeway Cola truck and toured the UK. Sure, it would have been a great tongue in cheek stunt to get the media talking and show what Lidl is famed for, but why stop there? Across a staggering 18-stops (most of ...
Meta Reels Cinema
Jack Morton Worldwide
Client: Meta
To redefine the traditional activation space at Cannes Lions, Meta collaborated with world-renowned artist Es Devlin to produce a transformative experience that captivated audiences and challenged perceptions. At the heart of this activation was Devlin’s immersive vertical film, There is No Other, showcased in a custom-designed theater...
PlayStation x UEFA Champions League Festival - The Road To Wembley
Amplify
Client: Sony Interactive Entertainment Ltd (PlayStation)
PlayStation took over London during the UEFA Champions League festival, creating a city-wide activation that combined their iconic IP with football culture. Leveraging their long-standing UCL partnership, PlayStation brought playful, interactive experiences to fans, blending gaming with football in unexpected ways. The experience was i...
Outdoor Experience - ROW
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
Le Club Lacoste at US Open
Factory360
Client: Lacoste
Factory360 partnered with Lacoste to launch a two-part tennis event in New York, blending youth engagement with luxury celebration. The day began in the South Bronx, where we transformed a local tennis court into a Lacoste-branded training hub. Local youth participated in drills, practiced swings, and learned tennis fundamentals under ...
Nissan Formula E Attack Mode
GMR Marketing
Client: Nissan North America
As the first and only mass-market OEM sponsor within Formula E, Nissan leverages its presence in the sport to elevate the perception of its consumer EVs. In 2024, Portland hosted the only U.S. race of the season, giving Nissan an opportunity to break through in one of the country's top EV markets. To bring the electrifying power...
Purina Club
Momentum Worldwide
Client: Purina
While pets and sports are some of life’s greatest passions, they’re rarely enjoyed together at the same time. In fact, going to see your favorite team play is usually one more reason to have to leave your pet behind. But what if it wasn't? What if sports became one more reason to bring your pet along? Purina believes everything i...
The First Edible Mascot
Weber Shandwick
Client: Pop-Tarts
The First Edible Mascot was a delicious, value-driven move, placing Pop-Tarts—an American breakfast icon—at the center of the broader snacking conversation and center of the 2024 college football bowl season. With mascots as the ultimate symbol of team spirit, the first edible mascot was born, then eaten, to engage the crowd of the Pop...
Outstanding Creative Idea
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
Patisserie Lidl
The Romans
Client: Lidl
Who would have thought a croissant would steal the show at London Fashion Week? Since when did fashionistas queue for carbs? Introducing The Croissant Handbag—a leather bakery bag, a luxury croissant purse, and a detachable gold trolley coin. It turned Lidl’s humblest of baked goods into the hottest of fashion must-haves ...
Amazon Upfront 2024
Salt Productions
Client: Amazon Ads
Amazon Upfront 2024, produced by Salt and Pinch, marked Amazon’s first-ever upfront presentation, setting a new industry standard with a highly immersive and strategically designed experience. Hosted at Pier 36 in New York City, this large-scale event introduced Amazon’s upcoming programming lineup to advertisers, media buyers, and ind...
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
Pinvision A New Era
SWAMP
Client: Pinterest
B2B events are boring. The traditional conference format is stale, stuck and —let’s face it—boring. Pinterest and Swamp disrupted that. Enter stage left: immersive theatre for advertising. No lectures. Bye, bye conventions. A performance you’d actually buy a ticket to see. Pinterest isn’t like any old social media platform...
Play-Doh Restaurant of Imagination
PrettyGreen Things Limited
Client: Hasbro
When Hasbro asked us to launch the new Play-Doh, Busy Chef’s Kitchen, a kids Kitchen designed to help the creation of Play- Doh dishes, we knew EXACTLY what to do. Insights told us that 80% of parents deal with pre-school picky eaters, leading to mealtime stress and lack of inspiration; but when kids were engaged with the creation of f...
Pop-Up Experience - Europe
Bumble x House Party
onepointfive
Client: Bumble
Based on our proactive research and insights, we were briefed to create an unforgettable, culturally relevant IRL singles experience, giving them the power to date – whilst naturally embedding Bumble into singles’ festive season. We were asked to create “buzz” and a “you have to be there” night, ultimately driving home the takeaway tha...
-196 (MINUS 196)
ZEALCREATIVE LTD
Client: SUNTORY FOOD AND BEVERAGE GB&I
In 2024, Suntory set out to launch –196 (“minus 196”) into the UK’s fast-growing RTD market. The challenge? This was a drink that made no sense to anyone. First, it was a strange Japanese shochu and vodka concoction. No one knew what shochu was, let alone how it tasted. Second, it was made in a remarkable yet un...
As Seen on Netflix
The Experience Agency Ltd
Client: Netflix
Netflix and The Experience Agency teamed up to create As Seen on Netflix, a fan-focused activation that brought shows to life while supporting the mental health charity Mind. With the goal of engaging passionate fandoms and fostering connections. The challenge - to create an explorative, playful space that would celebrate fan cultur...
Casa Pasión
Bearded Kitten
Client: Campo Viejo, Pernod Ricard UK
Casa Pasión redefined the pop-up format as a collaborative venture between creative experience agency, Bearded Kitten, and creative communications agency, John Doe. Held at The Stables in Covent Garden, the venue was the canvas and the guests became the artists. Attendees were invited to participate in this unique collaborative art exp...
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
Play-Doh Restaurant of Imagination
PrettyGreen Things Limited
Client: Hasbro
When Hasbro asked us to launch the new Play-Doh, Busy Chef’s Kitchen, a kids Kitchen designed to help the creation of Play- Doh dishes, we knew EXACTLY what to do. Insights told us that 80% of parents deal with pre-school picky eaters, leading to mealtime stress and lack of inspiration; but when kids were engaged with the creation of f...
The Showroom by Elle x Tu
DRUM OMG LTD
Client: Tu (Sainsbury’s Group)
The shopping environment plays a hugely important role in our perception of fashion. Unfortunately for Tu, living in the aisles of a supermarket had created preconceptions about the brand’s offering that were damaging its potential. Whilst people were going to Tu for functional items like basics or kidswear, they were failing to see th...
Pop-Up Experience - ROW
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
Miss Dior Avenue - Los Angeles Pop-Up
Another A Story
Client: Miss Dior
Luxury experiential and event design agency, Another A Story, designed and produced an immersive 3-day consumer pop-up retail experience on Melrose Avenue in Los Angeles from March 8-10, 2024. This multi-sensory cultural celebration of the new Miss Dior Parfum plunged VIPs, creators, and consumers into a retro 1960s-inspired stylised s...
Nissan Heisman House Tour
GMR Marketing
Client: Nissan North America
How do you breathe new life into a historic partnership? GMR reimagined the iconic Nissan Heisman House as a two-story inflatable pop-up that brought the greatest college football players of all time, the most anticipated video game of the decade, and the latest lineup of Nissan vehicles straight to college campuses across the c...
The Penguin’s “Iceberg Lounge”
Giant Spoon
Client: HBO Max
Ahead of The Penguin’s premiere, HBO set out to introduce the show to an eagerly-awaiting public. To break through, we set our sights on the most important fan event of the year, San Diego Comic-Con. We flipped the script on what an experience could be, by signaling a full Gotham takeover, creating a groundswell of fandom and FOMO ahea...
Production Experience
Davos 2024
Brandfuel
Client: Various
Take 12 huge projects for ten clients, happening in a mountain resort in temperatures of -12C with the toughest construction and derigging times, and you have a massive production challenge on your hands. Then consider that the five-day forum is attended by heads of state, politicians, celebrities, campaigners, journalists and many of ...
The eBay Garage
Collaborate Global Ltd
Client: eBay
eBay took UK motoring events by storm with The eBay Garage 2.0—a bold, high-octane experiential campaign that revved up awareness, trust, and consideration in a fiercely competitive market. At the heart of five prestigious UK motoring events, including a show-stopping finale at Goodwood Festival of Speed, the campaign celebrated eBay’s...
Chorus of Light
Amplify
Client: Samsung
After a five-year hiatus, in 2024, Samsung Electronics Australia made its much-anticipated return to the southern hemisphere’s leading multi-arts festival meaning we needed to give attendees an even more enchanting experience that would push the boundaries of visual storytelling with market-leading innovation. Introducing… “Choru...
EAFC Clubhouse
Amplify
Client: EA SPORTS
The EAFC ClubHouse, first created in 2023, introduced the world to EAFC, an event which invited athletes, celebrities, brand partners, press and creators to become part of the world’s biggest football club. However, in 2024, the Clubhouse needed to evolve. We took the emotion and spirit of fandom behind the ‘For the Club’ mantra ...
Harry Potter Back to Hogwarts 2025
Swamp
Client: SWAMP
London-based SWAMP, together with Warner Bros. Discovery (WBD) brought the magic of Harry Potter to Grand Central Terminal in New York City to celebrate Back to Hogwarts - a beloved fan-led moment in Harry Potter canon on September 1st when students board the Hogwarts Express from platform 9 ¾ and return to school. SWAMP were tas...
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
The Game Changer
Bupa and ParalympicsGB – Health is
Momentum Worldwide
Client: Bupa
How did Bupa and ParalympicsGB create one of the world’s most accessible campaigns? They treated inclusivity as integral, instead of an afterthought. Alongside Momentum Worldwide, Bupa and ParalympicsGB delivered 'Health is’ - an immersive takeover of St. Pancras International ahead of the Paris 2024 Paralympics, featuring UK Pa...
Delivering digital mastery : Welcome to Sage Studios
Stellar Global Ltd
Client: Sage Appliances
Stellar has not just created a brand experience for Sage Appliances, world leader in luxury kitchen appliances. It has revolutionised how customers shop and interact in the digital era. The first-of-its kind Sage Studios is a dedicated brand studio for all virtual content delivered in 5 languages. From one space, we deliver virt...
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
Pinvision A New Era
SWAMP
Client: Pinterest
B2B events are boring. The traditional conference format is stale, stuck and —let’s face it—boring. Pinterest and Swamp disrupted that. Enter stage left: immersive theatre for advertising. No lectures. Bye, bye conventions. A performance you’d actually buy a ticket to see. Pinterest isn’t like any old social media platform...
The First Edible Mascot
Weber Shandwick
Client: Pop-Tarts
The First Edible Mascot was a delicious, value-driven move, placing Pop-Tarts—an American breakfast icon—at the center of the broader snacking conversation and center of the 2024 college football bowl season. With mascots as the ultimate symbol of team spirit, the first edible mascot was born, then eaten, to engage the crowd of the Pop...
Unsilence The Crowd
Spectacle
Client: Sela x Newcastle United
What is it like to experience live football if you can’t hear? Most people’s enduring impression of an English Premier League (EPL) match is the sheer wall of noise – the cheering, the booing, the roar when a goal goes in. Live football is an inherently sonic experience, especially at St. James’ Park, home of Newcastle United (NUFC). ...
Visa Live at le Louvre
Imagination
Client: Visa
As Paris got ready to host the 2024 Olympic and Paralympic Games, Visa wanted to kick-start the summer with an epic, first-of-its-kind concert to launch and establish their new ‘Visa Live’ Global Music Strategy in one transformative event. The result was Visa Live at le Louvre. A live music experience like never ...
Venue Experience
Purina Club
Momentum Worldwide
Client: Purina
While pets and sports are some of life’s greatest passions, they’re rarely enjoyed together at the same time. In fact, going to see your favorite team play is usually one more reason to have to leave your pet behind. But what if it wasn't? What if sports became one more reason to bring your pet along? Purina believes everything i...
JD x NIKE RETAIL CONFERENCE
Collaborate Global Ltd
Client: JD Sports
Collaborate Global, in partnership with JD Sports, brought to life an unforgettable experiential activation for over 300 retail leaders at the JD x Nike Retail Conference. Held in a stunning venue reimagined to embody “The Nike Way,” this immersive event showcased Nike’s AIR product story while fostering collaboration and excitement be...
Join The Revolutionaries
Amplify
Client: Revolut
Revolut wanted to use the milestone of 50M global customers as an opportunity to build awareness, trust and drive acquisition in the run up to the launch of their new brand platform that repositions them from tech and finance brand to lifestyle. ‘Join the Revolutionaries’ An epic two-day London-wide takeover celebrating r...
Companies and Teams Categories
Event Team
Team Verve
Verve
Verve is where creativity, culture, and connection collide. As a leader in experiential marketing, we operate from Dublin, London, and Amsterdam with a 130-strong team crafting bold, unforgettable experiences for some of the world’s most iconic brands, including Coca-Cola, Google, and Diageo. In 2024, we shattered conventions and...
Bearded Kitten
2024 was the year Bearded Kitten hit overdrive. We smashed records, redefined experiences, and expanded globally, all while staying true to our ethos: “To fearlessly champion fun, be brave, and create the unforgettable.” We delivered 31 projects across three continents, achieving a 24% YOY growth in revenue and shattering our new...
HeyMo ®️ The Experience Design Company Team
HEYMO ETKINLIK HIZMETLERI A.S.
HeyMo® The Experience Design Company has redefined experiential marketing by delivering groundbreaking projects that captivate audiences and elevate brands. With an unyielding commitment to creativity, vision, and flawless execution, HeyMo has established itself as a leader in the global experiential landscape. Our team, united under t...
salt Productions
Salt Productions
Salt Productions stands as a powerhouse in event production, transforming ambitious ideas into meticulously executed, high-impact experiences worldwide. In 2023 and 2024, Salt delivered nearly 150 events, reinforcing its position as an industry leader in large-scale, immersive brand experiences. With a full-time team that grew from 53 ...
Seen Presents
Brand experience agency Seen Presents celebrated their third year of trading, exceeding targets thanks to the exceptional teamwork of its diverse project, production and creative crew, led by a 100% female leadership team. With a 79% female team, we executed a full company rebrand, retained existing clients, and secured eight ne...
Smyle
Smyle Creative Ltd
Smyle is a leading agency dedicated to creating experiences and stories that positively impact people, brands, and the planet. Recognised as Campaign’s Best Place to Work (2023), Smyle’s 150-strong team of Smylers is the driving force behind its success. In 2024, Smyle launched its VISION2030 strategy, uniting five specialist bra...
Creative Experience Agency - Small Agency
Seen Presents
In just 3 years of trading Seen Presents has built itself up from 0 revenue, 0 clients, 0 staff and 0 market presence into one of the fastest-growing brand experience agencies in the UK, securing incredible clients, having pitched against global experiential giants. 2024 has been our most transformative year yet. We executed a f...
Bearded Kitten
2024 wasn’t just a year for us - it was *the* year. Bearded Kitten went global, broke boundaries, and redefined what it means to create unforgettable brand experiences. A leadership shake-up brought fresh faces to the helm, with Becca Ratcliffe and Richie Gage joining as Managing Partners alongside CEO Barney Sutton and CCO Joana...
Cheerful Twentyfirst
We are Cheerful Twentyfirst, a global brand experience agency specialising in strategic and impactful live events, with best-in-class creative and the audience at the heart of everything we do. From high-stakes corporate conferences to boundary-pushing experiential campaigns, we partner with leading brands to craft world-class experien...
SWAMP
Creative experiential agency SWAMP have had another year of setting new standards and breaking new boundaries. Whether its celebrating a Return to Hogwarts in Grand Central Terminal, NYC with Warner Bros Discovery, creating an immersive B2B theatre experience for Pinterest, taking the Netflix Ads Squid Game 2 roadshow to new interactiv...
Creative Experience Agency - Large Agency
Momentum Worldwide
In 2024 we continued to bring brands and consumers together in unforgettable ways to solve real business challenges. We made wishes come true with Verizon, we used AI to see what the taste of Coke Spiced looks like, we gave baseball fans a way to get more balls with GEICO, we brought dementia to Fortnite and dogs to MLS stadiums with P...
Amplify
Amplify is a global creative agency specialising in experience, entertainment + culture. We started life as the go-to London rave agency for brands including Converse, Nike and PlayStation - who remain clients today. Since then, we’ve evolved to creating format-defining and award-winning campaigns that drive business transformati...
Jack Morton
At Jack, we manifest culture—the most powerful force in a person’s life. It’s who they are, what they love, and who they aspire to be. Using the power of brand experience, we craft homes for these unique cultures where people can come together to learn, share and celebrate their chosen community. With 40+ brand relationships, we help c...
TBA Group
2024 was a transformative year for TBA, firmly establishing us as one of the industry’s most innovative and creative agencies. Across our diverse portfolio—spanning global brands, B2B initiatives, and high-profile sports projects—we delivered standout results, consistently retaining, winning, and elevating opportunities. Operati...
Staffing Agency of the Year
Elevate Global
At Elevate Global, we’re more than just a staffing agency - we’re a strategic partner helping brands create memorable experiences that connect with customers on a deeper level. With nearly 2 decades of experience, we provide the right people, in the right place, at the right time, delivering measurable ROI and scalable solutions for gl...
experiencestaff
experience staff
experience staff are a UK based female founded experiential event staffing agency owner with 15 years experience staffing the worldwide exhibition, experiential, conference & pop up retail temporary sector. We are a staff centred agency from a brand ambassador background - and take care over the community, happiness and safety of our s...
HEL's
HEL’s is an independent agency creating immersive brand experiences. Our experiential activations are powered by human interaction, driven by people with the skills to make lasting connections with your audience. With over two decades in live events, we have the expertise to deliver stunning on-site results. From concept to campaign st...
We Are Play
Play Staffing Studios t/a We Are Play
We Are Play is one the UK's vibrant and exciting agencies which combine extensive experience in experiential events and exceptional event staffing. Our goal was to create an agency that brings together highly skilled professionals & top-tier services, delivering outstanding experiences for clients and to connect with audiences alike. ...
Venue Team
Protein Studios
Protein Studios is a unique and versatile event space located in the heart of Shoreditch, London. Composed of 5 interconnected studios totalling 13,00sqft with a capacity of 1000, Protein Studios strikes the perfect balance between industrial chic and modernity, offering a blank canvas that’s central, stylish, and adaptable. While ware...
Commercial Team
Somerset House Enterprises Limited
Somerset House, the Home of Cultural Innovators, is an iconic neo-classical venue overlooking the Thames, boasting 500,000 sq. ft. of versatile event spaces for 30 to 3,000 guests, alongside an outstanding cultural programme. Our architectural gem includes natural light-filled rooms with uninterrupted riverside views, a grand co...
