Brand Experience Categories
Best Activation at a Music Event
-196 (MINUS 196)
ZEAL
Client: SUNTORY Food and Beverage GB&I
We tapped into our audience’s quest for the unexpected, linking –196’s freeze-crush technology with the campaign idea, ‘There’s Method in the Minus.’ The Konbini –196, a quirky Japanese convenience store, invited participants to buy items totalling -196 Yen to access a secret entrance. Inside, they were infused in a freeze-dried ...
Sabrina Carpenter’s Short N’ Sweet Café
Inkling
Client: Cash App
Cash App’s Short N’ Sweet Café was a multi-city pop-up activation designed to immerse fans in the excitement of Sabrina Carpenter’s Short N’ Sweet Tour. Running in New York City, Chicago and Los Angeles, the experience transformed women- and minority-owned coffee shops into exclusive fan hubs. Each café featured Carpenter-themed ...
Smirnoff Stage @ EP
Verve The Live Agency
Client: Diageo - Smirnoff
In 2024, Smirnoff partnered with Live Nation to sponsor Electric Picnic (EP), Ireland's largest music festival, creating the Smirnoff Stage, a vibrant hub of inclusivity and unforgettable experiences. Open to all attendees, the space featured diverse artists, high-energy performances, and unique opportunities for festival-goers to join...
Visa Live at le Louvre
Imagination
Client: Visa
Hosted on the 28th May, Visa Live at le Louvre was a groundbreaking experience, connecting millions of fans with a diverse line-up of artists at Paris’ Musée du Louvre. The Cour Carrée saw a crowd of 4,600 lucky attendees who won tickets from a democratic ballot that had over 130,000 entries, with a mixture of local and globa...
Best Approach to Sustainability
Google Chrome OS at ISE
Cogs & Marvel
Client: Google
Date: 30th & 31st January, 1st & 2nd February 2024 Location: The Fira, Barcelona Project objective summary: As part of ISE, Cogs & Marvel were tasked with designing an exhibition stand that acted as Google’s tentpole brand presence at ISE January 2024, at The Fira Barcelona. This was reflective of the overall Google ISE ca...
HP Amplify Partner Conference
emc3
Client: HP
The HP Amplify Partner Conference brought together over 2,200 attendees, including HP’s global partners such as Microsoft, Google, and NVIDIA—in addition to media representatives and industry analysts. This premier annual event was designed to foster collaboration, showcase HP’s latest innovations, and spotlight sustainability at scale...
The Dalmore Presents...
Chorus Arts
Client: The Dalmore
‘The Dalmore Presents…’ celebrated craftsmanship, heritage, and emerging talent , inspired by The Dalmore's commitment to supporting creative practice. Held at Frieze Gallery’s No. 9 Cork Street during West End Galleries Night, the event showcased seven creatives, including five emerging furniture designers specialising in susta...
The Wall Street Journal’s Future of Everything Festival, 2024
Dow Jones
The Future of Everything Festival is a hybrid multi-day event held each May in NYC and online, attracting a global audience of professionals, innovators, and thought leaders. Combining star-studded panels, cutting-edge activations, and immersive programming, the Festival highlights sustainability, creativity, and technological innovati...
Brand Experience B2B
A'Maison: The House of Amazon at Cannes Festival of Creativity 2024
Salt Productions
Client: Amazon Ads
A’Maison: The House of Amazon was a fully immersive brand destination at the Cannes Lions International Festival of Creativity, designed and produced by Salt and Pinch. Transforming a blank parking lot into a high-end cultural hub, A’Maison drew inspiration from France’s luxury fashion houses while integrating Amazon’s diverse offering...
Creating the Henkakuverse - How we made Ricoh stand out at drupa ‘24
Emota
Client: Ricoh
Shaped around a singular concept, the HENKAKUVERSE, we collided physical and virtual worlds in an exhibition experience like no other at global print show, drupa (May 2024). We delivered on the promise of our integrated marketing campaign and took our audience to a world of spirit animals and animation, all to reflect the creati...
Meta Reels Cinema
Meta
In collaboration with artist Es Devlin, Meta created a bespoke theater on the beach at Cannes Lions, featuring dual-sided viewing rooms designed to spotlight the power of vertical video. Attendees included delegates, Meta partners, and clients. Guests were invited to experience a transformative short film. The screening began wit...
Pinvision A New Era
SWAMP
Client: Pinterest
A performer led, behind-the-scenes tour of Pinterest HQ with theatrical explorations of B2B products. Radically different from a traditional conference, the idea was to show (not tell) guests that Pinterest is in a new era of performance, by inviting them to a 30-minute, interactive experience, followed by networking for the sal...
Visa Payments Forum Europe
Wonder
Client: Visa
Visa Payments Forum (VPF) is Europe’s flagship experiential client event. A dynamic platform to bring together 1,100 influential industry leaders, senior clients and partners from across the payments ecosystem, to break boundaries and foster new collaborations that will fuel business and economic growth and define the decades ahead of ...
Brand Experience B2C - Europe
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
From her rooftops, parks and boulevards to the athletes village itself, Corona celebrated the Paris 2024 Summer Olympics with an experiential takeover of the city. As the first Olympic beer sponsor, the idea was to bring a new balance by celebrating each and every golden moment, not just the gold–inspiring the world to embrace th...
EE Game Day
Havas Play UK
Client: EE
EE is on a journey to become ‘the’ UK’s no.1 gaming destination. Last year we created EE Game Day – an annual event driving people to the EE Game Store for a day of mega discounts. In 2024, our experiential challenge was to take Game Day to the next level… And what could be more ambitious than transforming the UK into th...
Freeway on the Freeway
The Romans
Client: Lidl
We went after perhaps the biggest and most iconic Christmas moment of the last 30-years. You can hear the jingle, you can see the lights, you can probably even picture Santa taking a sip. We’re talking, of course, about the completely original Freeway Cola Truck. 15-Tonnes of pure magic that pulled up in no less than 18 locations. ...
Guinness Storehouse Ingredients Experience
Dalziel & Pow, Guinness Storehouse
Client: Guinness Storehouse
Dalziel & Pow created a world-class sensory and immersive experience which brings Guinness's four simple ingredients - Barley, Water, Hops and Yeast - to life through a series of interconnecting installations, taking visitors on a magical journey that incorporates all five senses. The experience, launched in Dublin in March 2024...
L’Oréal “Worth it Experience”
Ocean Outdoor & Landsec Spotlight & Backlash Creative
Client: L'Oreal & Backlash Creative
L’Oréal transformed London’s iconic Piccadilly Circus into a one-of-a-kind beauty destination, creating a week-long, multi-sensory experience that blended education, entertainment, and purpose. The activation, hosted at Below The Lights, promoted and championed L’Oréal’s values of health and wellness, centering around topics suc...
The Magnum Orchestra
Hot Pickle
Client: Magnum
No one buys ice cream in winter. No one enjoys the commute home. No one builds a two tier bandstand in the middle of a busy train station let alone convince commuters to miss their trains and put away their phones for the pleasure of live classical music and a taste of the world's most iconic ice-cream. They do for Magnum...
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left out in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for bl...
Brand Experience B2C - ROW
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Coach Tabby Shop
Jack Morton
Client: Coach
Coach redefined its connection with Gen Z and Millennials in Melbourne by launching an immersive experience celebrating the vibrant culture of the city. Transforming a car park into "The Tabby Laneway," Coach invited guests to explore themed boutiques inspired by the local culture their audience loves. We attracted 1841 guests, achieve...
EAFC Clubhouse
Amplify
Client: EA SPORTS
We broke the traditional format of game launches to celebrate the launch of one of the world's most hotly anticipated games, EAFC ‘25. Introducing… EAFC ClubHouse A game-changing in-person & broadcast experience that united gaming and football communities worldwide and left every guest inspired and empowered to do anythin...
Icons of Porsche 2024
MCH Global
Client: Porsche Middle East & Africa
Icons of Porsche 2024 was designed as a cultural crossroads—where heritage met innovation. The idea was to evolve the festival into a future-facing brand platform, celebrating classic Porsche design while embracing electrification. Held in November, the experience transformed the venue into six immersive zones, blending automotive exce...
Sabrina Carpenter’s Short N’ Sweet Café
Inkling
Client: Cash App
Cash App’s Short N’ Sweet Café was a multi-city pop-up activation designed to immerse fans in the excitement of Sabrina Carpenter’s Short N’ Sweet Tour. Running in New York City, Chicago and Los Angeles, the experience transformed women- and minority-owned coffee shops into exclusive fan hubs. Each café featured Carpenter-themed ...
St. Patrick's Eve
160over90
Client: Pernod Ricard / Jameson Whiskey
Leap Year stole our Saturday St. Patrick’s Day, but we saw it as an opportunity to not only acknowledge consumer frustration, but also leverage it into something positive, fun, and uniquely Jameson. This led to creating the first-ever “St. Patrick’s Eve.” If St. Patrick’s Day was one of the biggest family holidays among the Irish, why ...
Collaboration
BMW Filmmaking Challenge with the BFI
Wasserman
Client: BMW
To launch the groundbreaking BMW i7, with its 31-inch 8K ultra-wide theatre screen, BMW partnered with the BFI and Emmy Award-winning screenwriter Michaela Coel. Together we launched a filmmaking challenge that provided up-and-coming British filmmakers from all backgrounds the opportunity to show new perspectives. With Michaela serving...
Bupa and ParalympicsGB – Health is
Momentum Worldwide
Client: Bupa
Bupa and ParalympicsGB teamed up to reshape the public perception of health, with an immersive takeover of St. Pancras International during the Paris 2024 Paralympics. The activation told the authentic stories of Para athletes not as elite stars or inspirations, but through their rarely portrayed regular lives. Partnering with i...
EE Home Present: The Circus
Studio Secret Cinema
Client: EE
‘EE Home Presents: The Circus’, was a 60-minute theatrical live circus show that followed one family’s hilarious summer struggles while showing how EE Home products turn havoc into harmony. Four sold-out ticketed live performances of The Circus took place at HERE at Outernet in London, during the 2024 summer holidays. A 30-minute broad...
JD x Nike Retail Conference
Collaborate Global
Client: JD Sports
The idea was to embody the collaborative spirit of JD and Nike, creating an experience that seamlessly united the two brands. JD tasked Collaborate Global with designing a powerful, immersive activation that celebrated their long-standing partnership while showcasing Nike’s AIR story for 2025. By blending JD’s distinctive tone o...
Red Bull Home Ground Finals, Berlin
We Are Collider
Client: Red Bull
The 2024 Red Bull Home Ground esports series culminated in an exhilarating global finals in Berlin, blending live and broadcast experiences for the hit game VALORANT. The groundbreaking “Home Ground” structure showcased teams' top strategies in an electrifying competition. We delivered a powerful collaboration between We Are Col...
Unsilence The Crowd
Sela x Newcastle United
Sela, sponsors of NUFC and specialists in live experiences, recognised an opportunity to help a fan demographic too often overlooked – the Deaf community. Using cutting-edge technology, we developed a world-first: a replica NUFC shirt woven with intelligent sensors that translated the ebbs and flows of crowd noise into a complex “physi...
Creative Event of the Year
A'Maison: The House of Amazon at Cannes Lions 2024
Salt Productions
Client: Amazon Ads
A’Maison: The House of Amazon was a fully immersive brand destination at the Cannes Lions International Festival of Creativity, designed and produced by Salt and Pinch. Transforming a blank parking lot into a high-end cultural hub, A’Maison drew inspiration from France’s luxury fashion houses while integrating Amazon’s diverse offering...
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
ITV - Joan
SWAMP
Client: ITV
Swamp sent content creators and journalists back to the 80s to spend the evening living the many lives of Joan Hannington - MOTHER, LOVER, LIAR, THIEF - to launch the new ITV drama JOAN. Meticulous set design transformed the frontage and interior of a Soho venue, to create a detailed, interactive experience, transporting audiences to a...
Steve Madden - Sole Survivor
Imagination
Client: Steve Madden
Retail partners, media and influencers were invited to this entertaining PR event in central London to experience Steve Madden’s latest collection in an unforgettable event called Sole Survivor. Spruced up with a gamified element, the experience came to life through a custom-built app where each level correlated to Steve’s life ...
WcDonald's Immersive Dining Experience
We Are Social U.S.
Client: McDonald's
McDonald’s, renowned for its effective marketing, recognized a unique opportunity in the rising influence of anime culture. With the launch of the New Savory Chili WcDonald’s Sauce, McDonald’s needed to further engage with these demographics by hosting exclusive events centered around the sauce, leveraging the communal aspect of food i...
We Are One
Sela x Newcastle United
We Are One was a one-year anniversary show that solidified the bonds we had built with fans throughout the first year of our sponsorship of Newcastle United (NUFC); a celebration in the heart of Newcastle – just for fans. Projected onto an iconic mill on the River Tyne, “We Are One” was a multi-sensory spectacular – a 3D-movie of cheri...
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left out in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for bl...
Debut Event
-196 (MINUS 196)
ZEAL
Client: SUNTORY Food and Beverage GB&I
We tapped into our audience’s quest for the unexpected, linking –196’s freeze-crush technology with the wider campaign idea, ‘There’s Method in the Minus.’ The Konbini –196, a quirky Japanese convenience store, invited participants to buy items totalling –196 Yen to access a secret entrance. Inside, they were infused in a freeze-...
Don Julio 1942 Hacienda
Chorus
Client: Diageo Luxury Company
The Don Julio 1942 Hacienda at Rosewood London from November 2024 – January 2025, was an exclusive experience celebrating the craftsmanship of Don Julio 1942 tequila. The experience transformed the hotels outside terrace and courtyard space into a luxurious Mexican hacienda, blending rich heritage with contemporary elegance. Open to th...
Hotel MUNDIAL
Footballco
Client: Footballco & MUNDIAL
Hotel MUNDIAL was a five-day football culture event that encompassed live screenings of Euro 2024 matches with day and night programming that mirrored the content enjoyed by tens of thousands of MUNDIAL subscribers. Hosted at Hoxton Docks, the event was attended by more than 4,300 fans, including influencers, brands, media and creative...
Hus of Volvo: EX30 Experience
Seen Presents
Client: Volvo Car UK
To help Volvo reach a conquest audience and generate mass content around the launch of their fully electric SUV, the EX30, we designed and delivered the ‘Hus of Volvo: EX30 Experience,’ a premium Swedish brand experience like no other. Ensuring the EX30 was the centrepiece of the experience, we created four unique, immersive roo...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Digital Experience
AI Fest: Choose Your Own Adventure
Jack Morton
Client: Jack Morton
What we do isn’t easy, but with the help of AI, it could be easier. AI Fest: Choose Your Own Adventure was a digital festival that demystified AI and encouraged learning through the power of play and peer-to-peer learning. For 10-days, we engaged employees around the world from every discipline for a virtual learning and collabo...
Amazon unBoxed 2024
Salt Productions
Client: Amazon Ads
unBoxed is Amazon Ads’ premier annual event designed to educate advertisers on leveraging Amazon Ads to create impactful shopper connections. Held in Austin in 2024, the event blended technology, content, and immersive brand storytelling, featuring keynotes, product announcements, interactive sessions, and cutting-edge demos. Open to m...
Holding up a Mirror to Pension Apathy
Union Direct
Client: Scottish Widows
When we talk about pension engagement, we’re always so focused on the pensions part. But people aren’t interested in that. So we decided to take a different approach by considering what people might find engaging and easy. Enter Pension Mirror – an AI-powered digital mirror that guesses your age. An online experience lau...
Oracle Red Bull Racing RB20 F1 Launch
Proud Robinson + Partners [PRP]
Client: Oracle Red Bull Racing
A globally livestreamed experience launching the Oracle Red Bull Racing RB20 and the new “Forever Rebl” campaign, celebrating two decades of Red Bull culture in the sport. Going live on February 16 2024, over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, and millions more tuned...
Steve Madden - Sole Survivor
Imagination
Client: Steve Madden
Retail partners, media and influencers were invited to this entertaining PR event in central London to experience Steve Madden’s latest collection in an unforgettable event called Sole Survivor. Spruced up with a gamified element, the experience came to life through a custom-built app where each level correlated to Steve’s life ...
Exhibition Experience
Breitling Then & Now Pop-Up Museum
The Department & Made Up
In August 2024, to celebrate Breitling's 140th anniversary, The Department, in collaboration with Breitling’s Heritage team, launched a pop-up museum in Zurich that showcased the brand's rich history. The immersive experience transported visitors through time, from Breitling's founding in 1884 to the present day. Open to the public, it...
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Superpower Studios
Exposure London
Client: The LEGO Group
In September 2024, the LEGO Group launched the immersive art gallery, ‘Superpower Studios’, at La Gaîté Lyrique in Paris – a six-day immersive exhibition inviting families to rediscover the transformative power of play.
The No Permission Collection
72andSunny
Client: Champion
The No Permission Collection debuted at Brooklyn Museum in May with key media and Gen Z influencers.
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left out in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for bl...
Experiences for Good
As Seen on Netflix
The Experience Agency
Client: Netflix
Inspired by the treasure troves of East End charity shops, As Seen on Netflix offered fans a unique opportunity to purchase original costumes, props, and memorabilia from their favourite Netflix shows, while raising funds and awareness for mental health charity, Mind. The shop opened on World Mental Health Day (12 October) in Shored...
Unsilence The Crowd
Sela x Newcastle United
Sela, sponsors of NUFC and specialists in live experiences, recognised an opportunity to help a fan demographic too often overlooked – the Deaf community. Using cutting-edge technology, we developed a world-first: a replica NUFC shirt woven with intelligent sensors that translated the ebbs and flows of crowd noise into a complex “physi...
World Unseen
VML UK
Client: Canon
Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million people living with sight loss in the UK. When it comes to experiencing photography, they’re left out in the dark. World Unseen is the photography exhibition you don’t need to see: an immersive experience for bl...
Food Experience
I'm a Celebrity.. Get Me Out of Here! Launch 2024
Whipped Cream
Client: ITV
To celebrate the launch of Series 24 of I’m A Celebrity… Get Me Out of Here!, ITV partnered with Whipped Cream on an intimate jungle-themed dining experience held in the Conservatory at the Barbican. The experience was built to look like a bushtucker trial, but the surprise, it was, in fact, delicious! Delivered to a group of key media...
Magnum Pleasure Express: Beyond Worlds
Jack Morton
Client: Unilever / Magnum
We needed to get Singaporeans to choose Magnum when they're feeling low, to drive sales for Magnum's new Pleasure Express ice cream range. But overseas travel is Singaporeans' preferred mood lifter—not ice cream. With increased financial stress making it challenging to travel, we created the Magnum Pleasure Express: Beyond Worlds—an in...
Nationfried
The Romans
Client: Nationwide
We turned a simple bank account offering into the ultimate celebration of fried chicken and takeaway culture, as well as a must-attend freshers Party - NationFried. The week-long event was a feast for the senses. We deliberately chose a humble chicken shop, that students are used to stumbling into on their way home, as well as m...
Global Brand Activation
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
From her rooftops, parks and boulevards to the athletes village itself, Corona celebrated the Paris 2024 Summer Olympics with an experiential takeover of the city. As the first Olympic beer sponsor, the idea was to bring a new balance by celebrating each and every golden moment, not just the gold–inspiring the world to embrace th...
EAFC Clubhouse
Amplify
Client: EA SPORTS
We broke the traditional format of game launches to celebrate the launch of one of the world's most hotly anticipated games, EAFC ‘25. Introducing… EAFC ClubHouse A game-changing in-person & broadcast experience that united gaming and football communities worldwide and left every guest inspired and empowered to do anythin...
Harry Potter Back to Hogwarts 2025
SWAMP
Client: Warner Bros. Discovery
Back to Hogwarts has grown to become an annual calendar moment for fans, with events all over the world. WBD, with multiple divisions and brand partners tied to the famous Harry Potter brand, wanted a real-life activation in New York City on September 1st, 2024, as part of the global Back to Hogwarts celebrations. A free, ticketed even...
Inner Portrait by Refik Anadol
HEYMO ETKINLIK HIZMETLERI A.S.
Client: Turkish Airlines
The “Inner Portrait” project emerged from the vision of uniting art, technology, and travel to showcase the transformative effects of exploration on the human experience. Turkish Airlines collaborated with Refik Anadol to create AI-driven digital artworks visualizing the emotional and biological impacts of travel. This initiative reinf...
Red Bull: League Of Its Own
We Are Collider
Client: Red Bull: eSports
Red Bull League of its Own, was a groundbreaking esports event, aimed to organically amplify the Red Bull brand globally by creating an unparalleled esports experience. We pitted the world champion League of Legends team, T1 from South Korea, against top European teams in a thrilling showdown. This high-stakes competition,...
Visa Live at le Louvre
Imagination
Client: Visa
Hosted on the 28th May, Visa Live at le Louvre was a groundbreaking experience, connecting millions of fans with a diverse line-up of artists at Paris’ Musée du Louvre. The Cour Carrée saw a crowd of 4,600 lucky attendees who won tickets from a democratic ballot that had over 130,000 entries, with a mixture of local and globa...
Williams Racing World Tour presented by Kraken
Fan Capital & Williams Racing
Client: Williams Racing & Kraken
The Tour went to iconic locations globally. The free to enter events allowed fans to get up close to Williams cars, race simulators, meet our drivers, Team Principal and ambassadors during Q&A sessions, get dedicated merchandise, learn about our heritage and meet our partners The tour included Melbourne – Federation Square, Tokyo...
Integrated Marketing Campaign
-196 (MINUS 196)
ZEAL
Client: SUNTORY Food and Beverage GB&I
We tapped into our audience’s quest for the unexpected, linking –196’s freeze-crush technology with the wider campaign idea, ‘There’s Method in the Minus.’ The Konbini –196, a quirky Japanese convenience store, invited participants to buy items totalling –196 Yen to access a secret entrance. Inside, they were infused in a freeze-...
EAFC Clubhouse
Amplify
Client: EA SPORTS
We broke the traditional format of game launches to celebrate the launch of one of the world's most hotly anticipated games, EAFC ‘25. Introducing… EAFC ClubHouse A game-changing in-person & broadcast experience that united gaming and football communities worldwide and left every guest inspired and empowered to do anythin...
EE Game Day
Havas Play UK
Client: EE
EE is on a journey to become ‘the’ UK’s no.1 gaming destination. Last year we created EE Game Day – an annual event driving people to the EE Game Store for a day of mega discounts. In 2024, our experiential challenge was to take Game Day to the next level… And what could be more ambitious than transforming the UK into th...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
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Lovely Day for a Guinness @ ATN
Verve The Live Agency
Client: Guinness
Guinness redefined its place in the Irish summer by embedding itself in music, culture and shared experiences. The Lovely Days Stage at Altogether Now (ATN) became the physical embodiment of this ambition - a vibrant, high-energy space designed to bring people together through music, creativity, and connection. More than just a festiva...
Unsilence The Crowd
Sela x Newcastle United
Sela, sponsors of NUFC and specialists in live experiences, recognised an opportunity to help a fan demographic too often overlooked – the Deaf community. Using cutting-edge technology, we developed a world-first: a replica NUFC shirt woven with intelligent sensors that translated the ebbs and flows of crowd noise into a complex “physi...
Outdoor Experience - Europe
Corona: For Every Golden Moment
WINK Creative Experiential Agency
Client: AB Inbev
From her rooftops, parks and boulevards to the athletes village itself, Corona celebrated the Paris 2024 Summer Olympics with an experiential takeover of the city. As the first Olympic beer sponsor, the idea was to bring a new balance by celebrating each and every golden moment, not just the gold–inspiring the world to embrace th...
Freeway on the Freeway
The Romans
Client: Lidl
We went after perhaps the biggest and most iconic Christmas moment of the last 30-years. You can hear the jingle, you can see the lights, you can probably even picture Santa taking a sip. We’re talking, of course, about the completely original Freeway Cola Truck. 15-Tonnes of pure magic that pulled up in no less than 18 locations. ...
Meta Reels Cinema
Meta
In collaboration with artist Es Devlin, Meta created a bespoke theater on the beach at Cannes Lions, featuring dual-sided viewing rooms designed to spotlight the power of vertical video. Attendees included delegates, Meta partners, and clients. Guests were invited to experience a transformative short film. The screening began wit...
PlayStation x UEFA Champions League Festival - The Road To Wembley
Amplify
Client: Sony Interactive Entertainment Ltd (PlayStation)
‘Road the Wembley’ Activating PlayStation’s long-standing partnership with the UEFA Champions League, with a city-wide brand experience that integrated the PlayStation brand and IP in a way that was playful, interactive and shareable. Throughout the 4-day festival, ‘Road to Wembley’ featured a line-up of innovative experi...
We Are One
Sela x Newcastle United
We Are One was a one-year anniversary show that solidified the bonds we had built with fans throughout the first year of our sponsorship of Newcastle United (NUFC); a celebration in the heart of Newcastle – just for fans. Projected onto an iconic mill on the River Tyne, “We Are One” was a multi-sensory spectacular – a 3D-movie of cheri...
Wicked x GreenWitch
Organic
Client: Universal Pictures UK
To celebrate the launch of WICKED in UK cinemas, Organic delivered a creatively and logistically ambitious multi-location interactive outdoor activation across the Royal Borough of Greenwich. The cornerstone of this was that, for the first time ever, an entire London Borough was renamed as we launched THE ROYAL LONDON BOROUGH OF...
Outdoor Experience - ROW
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Le Club Lacoste NYC
Factory360
Client: Lacoste
The Summer 2024 Lacoste event, held in Brooklyn, kicked off with a youth tennis workshop in the South Bronx, followed by an evening celebration at Dumbo House. The dynamic experience engaged local youth, professional players, influencers, and Lacoste ambassadors, blending sportsmanship with luxury to spotlight Lacoste’s brand ethos. La...
Nissan Formula E Attack Mode
GMR Marketing
Client: Nissan North America
To celebrate the 2024 Portland E-Prix, we brought the energy of Formula E straight to the streets by inviting the entire city of Portland, one of the biking meccas of the world, to experience the thrill of the sport on their terms. Tapping right into the heart of local culture, we transformed some of the most iconic Portland bike lanes...
Purina Club
Momentum Worldwide
Client: Purina
The Purina Club is the first-ever permanent pet-friendly seating section in Major League Soccer — built to dismantle the boundaries between two of our most treasured passions: pets and sports.
The First Edible Mascot
Weber Shandwick
Client: Pop-Tarts
THE FIRST EDIBLE MASCOT To break into a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized “Frosted Strawberry” Pop-Tarts pastry, and fed it to the winning team on the field of the Pop-Tarts Bowl, as a snack. While many brands turn their food in...
Outstanding Creative Idea
Amazon Upfront 2024
Salt Productions
Client: Amazon Ads
Amazon Upfront 2024 was designed to unveil Amazon’s upcoming programming slate to advertisers, media buyers, and industry leaders, driving ad sales commitments. Salt and Pinch reimagined the event as The Prime Cinema, transforming Pier 36 into a visually stunning, interactive theater-inspired world. From the branded Box Office check-...
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Patisserie Lidl
The Romans and Wasserman
Client: Lidl
Enter the Croissant Handbag: a buttery, flaky, fabulous accessory that bridged the gap between haute couture and humble carbs. Created with designer provocateur Nik Bentel, this wasn’t just a bag; it was a wink, a nod, and a playful challenge to the fashion elite. But what happens when a viral bag sells out in a mere two-minutes...
Pinvision A New Era
SWAMP
Client: Pinterest
A performer led, behind-the-scenes tour of Pinterest HQ with theatrical explorations of B2B products. Radically different from a traditional conference, the idea was to show (not tell) guests that Pinterest is in a new era of performance, by inviting them to a 30-minute, interactive experience, followed by networking for the sal...
Play-Doh Restaurant of Imagination
PrettyGreen
Client: Hasbro
Seeking to spark young imaginations and tastebuds, whilst providing parents and caregivers with at least one stress-free meal during the October half term school break, PrettyGreen created Play-Doh's Restaurant of Imagination in Bethnal Green, London, and invited families to be the chef! Our chefs created imaginary Play-Doh meals using...
Pop-Up Experience - Europe
-196 (MINUS 196)
ZEAL
Client: SUNTORY Food and Beverage GB&I
We tapped into our audience’s quest for the unexpected, linking –196’s freeze-crush technology with the wider campaign idea, ‘There’s Method in the Minus.’ The Konbini –196, a quirky Japanese convenience store, invited participants to buy items totalling –196 Yen to access a secret entrance. Inside, they were infused in a freeze-...
As Seen on Netflix
The Experience Agency
Client: Netflix
Inspired by the treasure troves of East End charity shops, As Seen on Netflix offered fans a unique opportunity to purchase original costumes, props, and memorabilia from their favourite Netflix shows, while raising funds and awareness for mental health charity, Mind. The shop opened on World Mental Health Day (12 October) in Shored...
Bumble x House Party
onepointfive
Client: Bumble
Christmas is for families. Every TV ad tells you so. But what if instead of heading to your family home and being badgered by Granny about why you aren’t married yet, you could hit an unmissable party where you can make real connections with people you have something in common with? Combining app data and insights with creative ...
Casa Pasión
Bearded Kitten and John Doe
Client: Campo Viejo, Pernod Ricard UK
An immersive canvas, red wine and hundreds of paintbrushes walk into a bar… Well, The Stables in Covent Garden to be exact. The venue became an immersive canvas, inviting guests to bring their Pasión and co-create an ever-evolving artwork, painting walls, furniture, and props. The activation showcased Campo Viejo’s...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Play-Doh Restaurant of Imagination
PrettyGreen
Client: Hasbro
Seeking to spark young imaginations and tastebuds, whilst providing parents and caregivers with at least one stress-free meal during the October half term school break, PrettyGreen created Play-Doh's Restaurant of Imagination in Bethnal Green, London, and invited families to be the chef! Our chefs created imaginary Play-Doh meals using...
The Showroom by Elle x Tu
DRUM OMG LTD
Client: Tu (Sainsbury’s Group)
We took Tu out of the aisles of Sainsbury’s and put it shoulder-to-shoulder with high-end fashion brands by creating an exclusive pop-up store in Soho, in partnership with Elle, 3rd - 5th October. The twist? We didn’t tell anyone it was Tu. Initially presented with no branding or labels before revealing that the clothes were all from T...
Pop-Up Experience - ROW
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Miss Dior Avenue Los Angeles
Another A Story
Client: Dior Beauty
The Miss Dior Avenue pop-up in Los Angeles from March 8-10 2024 transformed 8626 Melrose Avenue into a fabricated street of 60s-nostalgia stylised shops to celebrate the new Miss Dior Parfum. Coinciding with International Women’s Day, the event featured historical nods to Catherine Dior, WWII Resistance fighter and muse of the Maison. ...
Nissan Heisman House Tour
GMR Marketing
Client: Nissan North America
We brought the Nissan Heisman House to life at the biggest college football games of the year with a two-story inflatable House packed wall-to-wall with Heisman legends, the hottest video game of the year (EA College Football 25), the iconic Heisman Trophy, and Nissan’s latest lineup of vehicles. This head-turning, yet surprisin...
The Penguin’s “Iceberg Lounge”
Giant Spoon
Client: HBO Max
Ahead of The Penguin’s premiere, we brought Gotham’s underworld to life, by recreating Gotham’s Iceberg Lounge. To break through with a savvy, seasoned audience, we flipped the script on what a fandom experience could be. With invites via a QR code on free Slush Puppies, “The Iceberg Lounge” was an exclusive, immersive experience fille...
Production Experience
Chorus of Light
Amplify
Client: Samsung
Introducing… ‘Samsung: The Chorus of Light’ The Chorus of Light was an immersive and thought-provoking brand experience at Vivid Sydney that told the story of Samsung innovation and introduced a new era of Galaxy AI technology that celebrated humanity through technology and innovation. Guests contributed their voice and re...
Davos 2024
Brandfuel
Client: Various
Take 12 huge projects for ten clients, happening simultaneously in a mountain resort in temperatures of -12C, with the toughest construction and derigging times, and you have a massive production challenge on your hands. Then consider that the five-day forum is attended by heads of state, politicians, celebrities, campaigners, journali...
EAFC Clubhouse
Amplify
Client: EA SPORTS
We broke the traditional format of game launches to celebrate the launch of one of the world's most hotly anticipated games, EAFC ‘25. Introducing… EAFC ClubHouse A game-changing in-person & broadcast experience that united gaming and football communities worldwide and left every guest inspired and empowered to do anythin...
Harry Potter Back to Hogwarts 2025
SWAMP
Client: SWAMP
Back to Hogwarts has grown to become an annual calendar moment for fans, with events all over the world. WBD, with multiple divisions and brand partners tied to the famous Harry Potter brand, wanted a real-life activation in New York City on September 1st, 2024, as part of the global Back to Hogwarts celebrations. A free, ticketed even...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
The eBay Garage
Collaborate Global
Client: eBay
The eBay Garage ignited automotive passion across the UK’s prestigious motoring events, bringing online transactions to life, turning digital into real life connections. Through interactive challenges and influencer-powered story-telling, the campaign celebrated DIY Car enthusiasts’ problem solving spirit. More than a showcase, ...
The Game Changer
Bupa and ParalympicsGB – Health is
Momentum Worldwide
Client: Bupa
Bupa and ParalympicsGB launched an accessibly immersive takeover of King’s Cross St. Pancras during the Paris 2024 Paralympics. The activation told the stories of Para athletes not as elite athletes or tear-jerking inspirations, but the public saw their rarely portrayed regular lives. Partnering with inclusivity and media expert...
Delivering Digital Mastery: Welcome to Sage Studios
Stellar Global Ltd
Client: Sage Appliances
In 2021, Sage Appliances tasked Stellar with expanding its premium customer offering across its digital platforms. Launched Sage Studios : a versatile brand space from which to create unique content, run masterclasses and host new product launches. By 2024, the first of its kind brand experience space transformed into a 24/7 glo...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Pinvision A New Era
SWAMP
Client: Pinterest
A performer led, behind-the-scenes tour of Pinterest HQ with theatrical explorations of B2B products. Radically different from a traditional conference, the idea was to show (not tell) guests that Pinterest is in a new era of performance, by inviting them to a 30-minute, interactive experience, followed by networking for the sal...
The First Edible Mascot
Weber Shandwick
Client: Pop-Tarts
THE FIRST EDIBLE MASCOT To break into a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized “Frosted Strawberry” Pop-Tarts pastry, and fed it to the winning team on the field of the Pop-Tarts Bowl, as a snack. While many brands turn their food in...
Unsilence The Crowd
Sela x Newcastle United
Sela, sponsors of NUFC and specialists in live experiences, recognised an opportunity to help a fan demographic too often overlooked – the Deaf community. Using cutting-edge technology, we developed a world-first: a replica NUFC shirt woven with intelligent sensors that translated the ebbs and flows of crowd noise into a complex “physi...
Visa Live at le Louvre
Imagination
Client: Visa
Hosted on the 28th May, Visa Live at le Louvre was a groundbreaking experience, connecting millions of fans with a diverse line-up of artists at Paris’ Musée du Louvre. The Cour Carrée saw a crowd of 4,600 lucky attendees who won tickets from a democratic ballot that had over 130,000 entries, with a mixture of local and globa...
Venue Experience
JD x Nike Retail Conference
Collaborate Global
Client: JD Sports
The idea was to embody the collaborative spirit of JD and Nike, creating an experience that seamlessly united the two brands. JD tasked Collaborate Global with designing a powerful, immersive activation that celebrated their long-standing partnership while showcasing Nike’s AIR story for 2025. By blending JD’s distinctive tone o...
Join The Revolutionaries
Amplify
Client: Revolut
‘Join the Revolutionaries’ Inviting people to look at the world differently by telling the stories of revolutionary cultural leaders who have challenged norms and pushed boundaries. An unmissable pop-up multi-media event, social and OOH campaign that asks everyone to join the 50 million people who have already embraced be...
Purina Club
Momentum Worldwide
Client: Purina
The Purina Club is the first-ever permanent pet-friendly seating section in Major League Soccer — built to dismantle the boundaries between two of our most treasured passions: pets and sports.
Companies and Teams Categories
Event Team
Bearded Kitten
HeyMo ®️ The Experience Design Company Team
Salt Productions
Seen Presents
Smyle
Team Verve
Verve The Live Agency
Creative Experience Agency - Small Agency
Bearded Kitten
Cheerful Twentyfirst
Seen Presents
SWAMP
Creative Experience Agency - Large Agency
Amplify
Jack Morton
Momentum Worldwide
TBA Group
Staffing Agency of the Year
Elevate Global
experiencestaff
HEL's
We Are Play
Venue Team
Protein Studios
